Columns
March 17, 2011
By Gary Lombardo
Mobile couponing is one of the hot areas in mobile commerce today.
{"ct":"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","iv":"2790c1a4a591ade41ba66ca2aabef127","s":"7ad8261f8877355b"}
Share your thoughts. Click here