Columns
May 8, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"6f16b213ea8cb6b243b701d0c587a7d8","s":"83d5e823bbf463a6"}
Share your thoughts. Click here