Columns
May 8, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"92cd20b22c7aedb426116f90ddad1a84","s":"28f4996bcb7961f3"}
Share your thoughts. Click here