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Fragrance and personal care

Regulators in Italy probe Sephora, LVMH for youth marketing

March 30, 2026

Thematic areas around the reopening focus on fragrance, skincare makeup, haircare, services and other categories. Image credit: LVMH/ARR The Italian agency is the first in Europe to probe the retailer’s marketing practices in relation to minors. Image credit: LVMH/ARR

 

French luxury conglomerate LVMH and LVMH-owned beauty retailer Sephora are facing legal challenges in Italy.

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