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In-store

Alchemy Properties enlists multi-sensory campaign for new luxury skyscraper

August 8, 2013

 

By Joe McCarthy

Alchemy Properties is generating interest in its yet-to-be-built skyscraper "35XV" with a multi-sensory marketing campaign that looks to surround consumers with an ultra-luxury experience.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
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  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. Balenciaga deploys new art series
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
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