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Retail

76pc of shoppers prefer technology-wielding sales associates

January 16, 2018

Consumers prefer sales associates who are armed with technology. Image credit: Hugo Boss

 

By Sarah Jones

Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Luxury Women to Watch 2017
  10. YSL Beauty explores boundary-breaking heritage through scent
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