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Mobile

Lexus IS unlocks global audience through Real Racing 3 mobile game

October 28, 2013

 

By Joe McCarthy

Toyota Corp.’s Lexus has secured a permanent spot for its IS 350 F Sport model in the popular Electronic Arts mobile video game Real Racing 3 that will reach a dedicated gaming cohort of car enthusiasts.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Aston Martin loops Breitling in as global watch partner
  8. What real-time branding means for luxury brands
  9. Givenchy aims for product longevity with anniversary lipstick case
  10. Jenn-Air asks Alexa to turn on the oven
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