Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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","iv":"782353c43a2dd6248b40ed0804eed62f","s":"5e09f315d24d4398"}
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