Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
{"ct":"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","iv":"11974861029567f38aa0229c24206e19","s":"79e488134be0df23"}
Share your thoughts. Click here