Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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VZ\/K2MI7Ae+0CU5cdfe7FkEjJhivTdAvMITXUqFGErVC9\/2fXsWWsonBPQrTAgVpy070fLPSdHBed+QCx4K4p\/H8KxiNStvEno31iEW6Wtmz7mj7EVMXlbSke79Ws5JqP0YnYC5ATcyFjfhopQFODr8QcFfIobSvoi8mxfX5YmJ+T9D21bFQIL+sQsPjhWwJTBFo5axgu04uF3gEwJLAZ9fFDlgPfviCWjgYH+1XLur1jPnZiBDTdhUQYIH9mz4\/JOymZiVg8UHyIRV51XPCtVPKGNa7P5unzSVHYid2TbyRoMDdz2DmgdF7aro1zVGi8BBFD32hpt3w9p319EDCYAUf3EWphTEa\/KDchqm6ILzkyQz\/o1R7AQag6cFDYR7W4XR1Rb+PcvU3Myg\/Oj4MtT\/0Cfl1xW3gh0NdZlndBFdW71BMAgXc0nloX5ULs4mp5Poc3an59wHcqtd8LZxiN6LvuDYtQ93LMCyjDKk4eTUBk0ZOOO22G9v0XJay9C5NfphBl6YiY7gP7m+3YBHdf9hLZjZHfBwx3miyfYiAjdv7QnELBYMSpf4jelxUXvJshaKzyAs\/SYSMJzPWNgp8LraLIvooPmfTuxmJHkSxIGUb7b++J9gXzxixz+TcszydUuuft3hRBIPkolxeztgQQJpnj4Bui93KHANTIRAnNuUR8KxoQTG\/bWQwj2NboCs\/aetzLOQ\/UY9PcOLGCbBX\/Anf5aeSqpYY1Dt5oEyJWd+HZKb1\/vypI9hQnuw+UUtjKRF3EyqKoz8G5xsr0gb8FHlU4lzNCkdlnM0LJ7gc9CSpcTMsy67N4fdd6PbI7geT7D\/ZDdBiufljqf1+yYEEEj3jcyt9j1IuZqJHTmhKOlsRj3SUgPekwO6RR837t9b9CIGxnjeoNvQSqMrpQTrKlIznB4Svun27lwgtw0pAq1dgVxmd5acKdeL\/t8r15JPkvyILWtCqdOBoXcJ7cI1a3CfEbUJ6yza\/lUTpdy6UK7AhkSjJezeXyIzoFHEFGDJWpLVVYnX2mi03OBjv2TPmeOs0Vb+txeuU0FCa8I6eH0MqFq6Fd3fVLj07cPq5lJj3hZcF5MKsKZtG4auqCfMfkwoTgZ6FwChKDwNQklD8yCmbcVAd3u5QPI3VSqjPBk+y8aDcZiiOXM+JVvMgZgsszsc6r\/bMLju00rbKKyCaxr0ZjmaNQUmGgXkrSG5rVmVWcQ4W+E2iqi5lXOiUua7DbBP9YDnOC6oJV0vr7H8K0G00uyPgZE99NmJ3NAGd2yBrPAJGEDKJK73R\/i0ToPjW\/GZ6\/58pTL0gzTgXaFengama9lIzlUp9I9D5Z9vw64ddyRX8EVltJYLvBfkai3dt5a9c3JCgDd4k2ZdwtVVxXnBH8q5g\/CF\/TXhuvgBoCJgNDnFo\/\/ZSIaOH43NyPbfoBLLWJz9fjGvIy9HGxrkbuWuHtNKK0MVkI+XWErIW1xBWacUYWVfX+iBXKVDtE80EIBopEotBRbAWsLoORrgXdzMH\/lmnHjEA2ADck0d79lRVNeaWiS\/J1esDAtEXT2N1ZPbAHUukmLHE84dS\/jpNRXKv7V5FpwOuH3zSvCKvqXMEwEcdXbiWN6KLdnoaQoXF7m1CovHJXCwkxQsjYZt0JtsQvIzEUktk4u+F3mwkKUpET4Udj1r8PGyebEPNQ3HRtbvdqzAt0oH9+bvw3mpiuy\/wAjg+HTH1PfOg4ZtYetHt60qHfbqcpHC4wpBvnb52R57YuBJOIBMXSapwNAB9dfrapp2wL24Bkbfp17lubu0GotzrTpXlAu6+ActBdtfUINtN\/JobEwnCUlMbpF8G7W6cb8JAt3iH4EBvxDUMNTyRqTX9joHfV7XBui7V2V7e3jVCt6R2vxX7ibcfdZTfD35HTag\/OQBUSF6m\/gqQKweN77jWi7MosAmRYQ2YmzqAjMJrsBYOeY3xxr4Yi1xJBn74S\/hE9qjdbzs7AVM+kC7tIIjE4AOJBq4Z6\/4xKrskKvhcwuFf4BNm1vX4YJI6hwIty+y780458nx0H\/HlyRDs9efmJnlR5eHK2UiufWi0BnbFBz6nIF9UEediEfnMJBPH81mBTzgjiMc4\/rmpdDgNmKCyVhReig2FLnLkLP\/lwBWP3fEgO+o6j4EdixFNPt5\/9uEL\/gytl\/gdnCU3f7UQ7TMkH3oCVqs1hUceeVmfjPQdC6FJAhgiizV8TRnuUqSo74mTLHtQaN\/gR9Fz\/VICKsd1ne\/\/BtODvzT\/78jj11v3J1ovGXYF4O0f9ohfQ3pkYLkIIRYTJp\/mBVIwc2O0vnluoxPGFFdIFzoS05iiTQvBc6w4Anr8iyt0YUGXYOds34ICalEW6n\/fmka+KzgAetatLJWo5NcFRs8qvONM+73ufHo5iKz8Gf3a5AtzguOgQB85+nXupCZiLDtsLLE8dIJWJiNfBjsEYDTYUx2hIRZ1wQC7j755QDrXITbWVLJaUGgDRIairW9GbAbxSMiJkKN\/aXZT6SdR4qHIuEDR4CqTs22yRpP9tmKB527xG\/PZ8vTPDPeuRowqkZBMvvv7wWl8C\/7Q9MWCnYXGTu3WxnLBU84pPqILSg3EH6i8czwhSZ9fGxBw5B7opBtcrhn0ApU9UK15u0rUu9g5DD8J+SpzquFpH+G4FpWdqR\/RsaKiKB\/OL7SGc+a2+PNMMnXIu91C8nnIS8HTFkY89zajJiUxB6yNnrea5lfjUt54ww+9dY\/ldTbo+gO8SSikGCKsXvjjX+PeZLDr\/vUg5DEQbqeH7JM8H5\/hMN7L72LnTneJ0TLngoASvIbadl3tcCqdtllqdrCRyC5ofids24w9DGAdK\/Hcu6mLIXQxvQ9vYq1Q25XTxYIhCODejav4zJS0G8RvTMEKUqMhZqopbWHhMR6CuepxD95F2DILL9ukn+3UEc0sChJi7dwY75Jb9CCHlJoh7YDcpYhFXMSgxNA0ZKCpgPM4KL4ixXdkCuvwaDiM1nF\/KPZ\/owiJa3Uq\/9owk6bGJL4NJX323GmiTIPDtETZfijm1Ryq9+SzEAHXdnX8sH+ShOfO8bvQl6hJcuBZhHGvjhMCnYi1KNCjQIdJgwk92mru14lwYes0xUUbknMEThkS3AUhOoybtAaY9IoODM+SJrWfZ3YccsyVWcyOmpS8WIdhqkNL0iZmEHbCWApbCTzo0Ozuil+kHhAi3ppagjmtzXsLhve0iP\/iGjgFwAYZ7\/Jl6H9Teq6ovIJPk1CXEBgU83QzgYbIQk0G6aXvpE8\/xNBpyCUZA0nxpZxQoQ7ZP7o6FWIq06RWfNkcryRwovFpOR9K7v9VVEpekEXlv\/fzRB8AQr6zBlr0G3GR+4V9PLXBnJT6wWBRIoQzpnS3qZQBlgRnND4qnaFRShstqS4fPXAtK7q14IHbJ4+dpVlSQpVMY4WpjytAKA1xCluDH1lgw1H5M9gpTOkYJ\/WcmumBtKR2oTZvQPSBwcAOSCk7vfxTgYovIys9wkrEfJk7VsssGntkM7+P+VsajEp6exfP2smURNowp45Utcytf4DTDPxUkOQWKAEBPerKTsWm1nUvIsyAenCJipKYaRFTNp8zJNkfrIIZ5cxfAvHyL8iBBOij4DMVzASRWpIEoAMk4eXDnuHS14VXQpsSUOLxLylDLzw4Jr5jRo2W9MK5c\/oUKSW8U+aWhOOpT+i86kA8KxL10VCFKRNn4w55l5QjsXvUZteVxSHBlSm9MVeUkpiOFRwu+jlz+Ho7e8jpqVoY\/86SUj4NMOpViqq72AXdQj92nYsiWwHJ9+DZtlpSQ8qlgmf3YBW61PXuTX9uQ0tflcDJTQKjQt0AvXlTXuu6T0xgwPj60sTfM0+GBfELFQnAKJ0kGu+5BFZbJAdfLr7TVPX9SXw+viDQ8b5+7sQgFMjkRTarxsyv09x1rtORaG9Tm04nF1\/P5lN9baSoF1e916Vq9Uw8bv+Mcg\/LtM4xRUOtfB2\/rpKNvOltur11Bi+NIRCMZGfooySsgrfCgP51rnBU76d+ImMRPFj29m2xBir84odKhUiHlBBW6En1iwXZKdN7YQ1kThaBmmDToFAJQdpLK5DFwK\/lVTM4bqlTexhP2151qI37ds\/42cIyyq\/m6L5JCO9duZs67VaYs+FiUg6+7Hu+APvef5iDIJ9dAGqv2p7+MEEORPW735JZEZVHsBewWfXaJTmq1OnPp8\/DP6rbXV08DlYnZ7bzzsS+1wpUg+WvgdCzjV43rbZSMhVnX4JLoxBXjcp0BDShhoRMZL9lCE3i4f4g3uRwnvdV\/9SV+4ncouuioB19A6R\/Gl+dhH2T2SGAqI4OLHKyOBmIMtUFY2AZOiXV\/4Eox226X9zbnz5GUztP9S8Mbb+cCXiwLpQ7\/bzQlbs8rWlVhyq85ITFVy6yGDw4ecxm6a8wxQAVmhLtHJxsBmfI5nUrwtczVvziNMKWPN4vkOvokD437\/g2F+RfKVw3j9Exk0Z02zlN9xejSFHU\/\/cbmkocjPFUgBz8\/O4+pgocuNYOTjtmZagZrw5e9Z3dpO9QQE9k7ZwhM7uK8PZYrUhHMJwVRR0fWSzFCJvnlmLzcXW3qTc\/QbcD\/y40Dnno1f4kms83dn0ZEW1T3XupitHhIRcVCyzcy6EH1cZrxfrvrIEboHN27ddV27y8oY5cEw23vBqTME7bMXq1FMlDTSjDXQnRgtGLt2ul6RqCvXTuGupPiTqqOQClOL8x4ps7v+OURodcGPHjI5FmRDL4FvRP6wkqgXQWXDbEuy67383BS+y4kpF\/3EJ+Wop6SELkcH+X5wLoYGGwwE5nc\/ZJedLXKA7m914yCOqQqWpbN3N6TQNjItmMi0PUKQki3YM7f311wzNz5DaHx+BTiV+GOr5S2sY8SkqNRQ8ttWMCF8sKprjGVlSMMYagWKS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