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Research

90pc of affluent consumers favor quality over status in luxury purchases: Luxury Institute

December 12, 2012

 

By Tricia Carr

The majority of affluent consumers are looking to purchase long-lasting, high-quality items from luxury brands over items that could enhance their status, according to a new survey by the Luxury Institute in partnership with Ford's newly rebranded Lincoln Motor Company.

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SCAD lands $10M jewelry program endowment
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Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton