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Guerlain introduces new foundation through beauty tutorial approach

March 11, 2014

 

By Jen King

France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.

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  1. McLaren hires Ford’s Kemal Curic as chief design officer
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  3. Coty’s net-zero plan gains SBTi approval
  4. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  5. Lamborghini celebrates national ‘Made in Italy’ Day
  6. Balmain embraces mini-me trend for children's wear-exclusive at Harrods
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Can luxury brands balance AI use with heritage and sustainability goals?
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