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Research

92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Harrods Digital Style Summit Harrods Digital Style Summit

 

By Joe McCarthy

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
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  3. Lifestyle beating location as key motivator for wealthy home-buyers
  4. Understanding the returns behavior of US shoppers
  5. Day's wrap: Rihanna, Ferrari, Anya Hindmarch and Farfetch
  6. Register now: Women in Luxury conference New York April 15
  7. Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world
  8. Ferrari salutes storied Grand Tourers with global-themed museum exhibition
  9. LVMH Champagne Moët & Chandon unveils new luxury bar
  10. How marketers can prepare for Google ending third-party cookies on its Chrome browser
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