Retail
May 2, 2017
Retailers can get a lot more out of email than they currently are with correct application
By Danny Parisi
While some retailers are taking full advantage of email marketing, many are lacking basic tenets such as abandoned cart reminders.
{"ct":"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","iv":"5b0e9e0bfaf33701eee0254902b27917","s":"44ba3883353c19fd"}
Share your thoughts. Click here