Retail
May 2, 2017
Retailers can get a lot more out of email than they currently are with correct application
By Danny Parisi
While some retailers are taking full advantage of email marketing, many are lacking basic tenets such as abandoned cart reminders.
{"ct":"bndUqdJlYut6xVUf4lPMafsQqnz2KhZsuUUwSGAXsL8vk0k3yFaYGBGHr1g5L4UOCroico7B8EtKhzM2zqeVsXfxuTvOp+t2uKY73fYE4dvlqqivQcXf\/l+e1SVPtkT5WopnLQP\/jlpjzWlXyKG\/tfYrYJ5GcIyy7J8Xhyp5Ys\/xQHX8lz+QPPr2oTXTPcG\/9RFmo2vawfhh+rNbeAbss38ReDlCOv\/AFwVNg52KEBYR2wD2AnYDriXhZPft8bQI2MSAhYNO8h+A30JAmSoVXqbEVu0\/uWEBA\/89Kkkk\/g6y9JR1HxCLuh8IDQtdyo59P\/cFMvm23hP\/v8qOhkK7Y5sZUPO296ctq5UwsfxfS5p\/Gw2JzLW08AI6vAVEeZ71ArVfPFEd20YhIr0Kz3c1HrbTsfiqL2m1fKoNeXTUnJcaBYW\/596KKxCaLuHV3zTXGshEVn+Dsz84Boy+G8h6Kmmg5yTja4\/niAzBN4vbvLkuT5f4XKkLTwfcOGX\/z\/qsZEnvdqrghdjgZ1Ik9QL26cAdcf\/eqAliMBkXTGeDl5izjp4Fp51eBp0+3BJPaFRN+sqnkVFzE0z3mXLv8hYRPvA8Dv2zxvus\/iVU9jWIkHl6QvhFZBeuDgJHotFOvx1lDa3A2ObT96RjqVLUvrbErRI\/f+\/L4u7w1h+tqEgEThrzpjSUZxTqsY9X\/PzTWyc0FDwsOfYffltafj0h8Vcees3ujSd88X04vFV1mLXLK3C0OHW1CbNFlCksKLiVz5IXx0Oz+Mh+YsBxMFO0uh2zV90s+G1WpuiDoMHeMHv9y61GtNdjeUknA+FxGqiVj59pHETnHSUislPARBp20GUHjS4CNPT5Zf8pzGNyHcy4vlajBAG2lw6J7xaJYsxvcGK473bBDco5wqMzjeHt+8iiBaq6P8cwl8e8B+Z\/dvMLFCSVTKBlq1tWqqEZTZ+BCH8QxLFL9IkwCANf+MXrYXJjSQZ8gErQx8OiPJmSBegJtKwgU9Nc45p+FhCRFiBDx\/qfYq3JFz2QbloN4TyRrSa6hh+\/3u5i6XIRylR6ZP5tFWz6HQ1sAmk\/dIJkXn3n\/cHc7OO2gvY3k3SD0ViHkX1+X52pXOOwnTpcYuKPQYR0Qt6ew6ZuvEoj4oRBF0CDAXuS588a+WHnWKEv349f8wK0iqR\/OH8YeIpxktFclUTZayBBlnw+3r+JQOGx4wltBcN4YXnWQ+AeFIEcpYO0FJtsbxF\/LSRSm\/FgUpdsJkkvyQphpo4fMmAlyRtfAEIVjRvFEMVR4jFUex4mMkEV\/UG8rrLiumt1IJQdh8B0G5yezdV6CncLetBTtRLmDSYF+EdtfFefUNLhxYEOSsQGl8DSb3Z7ezSwQNVU+Y2h6D7rNtUfI5qCMZp7WQFO5p3UHba84YijnHXpmRzFwwxSyrHJYYpzqfhYWysGUhYUc9cm29ae07gP0cq9atm8xSz0hSHM3OXxUZJAVodrw5ypLmgU0cEUqKfN\/Y64CDELREIotBYjsszZ8xB8WaVBXkuZ63jAWNKKhzcX5IIGx811PZPZ3IsSRyjJPPrkHwLQ8KE0breTt5rFVquolHnVWxXZYFpVWBJ4jOcvZ9MBzzfOpb06bgE2QJlnMWHGXSIkmKqOP\/PE05HUwneAsRfRUKbyyk5VoXMGOdmiTnLZ1Wy+Qu4cefl4gAceFJaTkKPvtccghFNSefXyvY8Aqr1a9Xexzr4dP3O7BN+lTI0R9ya6HTr3W+Te+wxWktkBB0ofRz7SIBikQoPcTpgqZ78HIi10l7cr4S0p\/RKIF0\/iWjSTaV3Wo91KXlBwJGrrXHNICoujUauI9cg+IF9UVplY7vXbVyxTeK5zncJZfs2gfqwSkmNjdq9yEj86FeDP0IJLHiRK6sjvMku53oyYS2VUzv4ndxFKsJfV0QH6ryQWRvQw31jxLGEBpiM98104+sNldE0gmT\/XPtw8U0OMuoRyph7tFYNRe+1T9ttQ7MtRKfaZessk4w+nu14svUfUfYLkdzmBEJYI6Mgpb3KG9x1o\/9DnX0M7g+fIV1WxUMT11vq7Qy7HtlZMNZ3QaM4Locix9Xw7amF4\/c0cYhoIPZqvrzZ5y75GU9Xiva0z56rZ\/VLiWED\/cG011W0muHUO2tZ5K9zL5qS126gjZ68mPWVM5GdbtvNk3vfm8q6LoqUqaj6wgZYjgyYe6OErkE+e8YWp107hFgVeG+5EiBeSAoX6Bn4db7S9jStyzh62aNKlwRXpvUndneZXnTTM1jtzj1LEOH6LRXikqMAn2PctBE1mh0fjoKTW9xQui4EdPmIsqRk9eQVwalB3O3Q\/JvH5L3PbLgKAUUEgXavrlwn0u9Se1nIgDweF7B0Q9l98CLLT5IXRRqM+AGq3x9Rby1lbxP0UDLrO+29R\/KytEHZHztR3TleC1S9GRKPBApf00Ptn1Pmug8p\/w3XLru497R\/PP6BbiwtNdKFM3ecbJ1hz4outjqboLcM6N+6ksyeIrSTkckEiB45HwUrSUyKElDJjZA6G\/NyEaKVhLCoB7utNzBxhzSx8FruYdtzzJFIdVmWoPKrj35LSrVmrbOr0pw8qTfDL0UgBC8CwDcjRlbKTobjH6j+oKqLrbnOTV6shckj3w\/4HwrOAdH5LXAfkoL8ayJUCGp3jrYKb3xJAiEaK9BIj3p71V+5HBC5ytjOcuS2kxHKjiuvx6KbOypXfNexb4FdHE7E\/jKjQhj+bi0d8OQnqbfbW89w60GZf5bP8U36s4vN9\/uag0+RSfNZ0NrrBvcukSsyuAc0aeNMZxAaRPBXyyqGVt2e8lp5ntaanZzQpc8Lm0QGd3Wh1fxzraCBSVDf9qufFCLxh+1HaHQqCLlavYvjvC5Uq7V\/zAv+0ZM9rneuM4kF\/gZ\/j0H\/dJ\/9SaAH84vsZJlJ0aKfUqEgI0EXzoLVs5MOTks2J39Ay5fB\/y6BXgKZ0XUNZuS1dZMhetfEW0WuWZdloXa5z5aFYSs\/fbvgOKXDV568aOaGvTPwXBVX4sngbK+oLbtYjW\/WRh0pOiAPHRQCc4Wy9owzh9K4ODyItbCjkVRUWhVF0BautB\/esCiyvRITPp+Fv+3bUT4c7X3\/aNcKrnbdpvXhXy3UrZv0L5cXYTux2PAqF6k7ZPLLfLo0v0tVoHjKh05nxg0AIjE99DzsR3Fe5zDGxi5knFaABuH7uh6dWzJoC7vuC9WLKfeTd5wNipd96KLNwonp1+6SllGJvrQg3BO+G4HnI0lZNuiLn6srzUOgOb55xZojQHc6c6CkEO6n+9BnLS4AH7XHOAGXUCcYzGZJ1oIShAoT\/QnqBEpf0CqW7TZOJoZuHYfiVecXOLZYdFDnzKYioUVc\/Xuj8ZghGWa3RF9Asyq23\/4JsBrL\/XvoyA9ym4FDLQaNu4\/CC6tSc1SBOKmoh86eXui2rwW983ncc3cdROsw7ur5gta8LmDs8oeMW4LnxZZRVbaJGEtiK4pUbcs02\/+yxaye4KBXifPcakpNwPtQeDZjzLJGRdmSwOO8fqGJ160vG3b0bTzpXxa2WR7\/gFpkb4Wh1jR0ggKm24c1cGPuUtE+L7LpWYXWc7vWUIv9AZmTIMziVgYMMf98gbtVO5J6N5PEuDEEN+DxhAVo36S4PO+3w3U5d19lwNfNZwS119xpaF\/\/0yYY41DAwbcDki2ajUN0m1M1YhgDvaPwLwlRX\/o4H7stJKoGM9FFyvtXYs6ahBhkf\/bGFw0A94T\/AY02JX+jvOO2oK3p\/nthDgXKt\/eT96rG8Sgc7aUoCW5UmNGj4P8jBwLJvL9PaMCGgwccRStFZznxTGNaMgVmhQnxVNW7g5ulaVd5A2IL21yTF2coVcT3ggDscv29U4U9qmR9x9nxSSHMXYzZMHFeYefv8OQ6yIiDyYtAltVipMlYxKAXC19G0Bd1fESGe482wGhoKsWpopQy0MuYF86jTTARxWpDAvlw\/x9AZWZE8+0mk5hR4cwSxv1ZOu3+smqoWMp8Fg084+PlaXTKcHEEeuOWwvYKJ066yaZFUn79wAhg84Oapq8XrBWp8dqhFqvXhjfOX5uJI1F46HJr7xvJ2m\/daIbEzrQ13LzGMyh3izv0gfvy76mFMjpZh+lEE0frUdm1JpZfDuUidPtwVzUdnHimW5a4\/xnfVKiYp\/yPRFJR9Al26RRsqJnjH+t465s5dJ0+GOdxotwrYxk+fVG8RqRn182NoUiLrxiQDaduO2\/FdjYI2z\/LaoEkAK4OquApeey0Rq8oH2tPnk3wx4jhXgemqY0s25touaQkFb+7\/wzAg+dTM5YR2kg2j3wfa9g9p1kzdF2T2It7FQllnGn4E4CjNFmpB+KylE2HnlSmWgqKcFMjiy868KOLn7ci\/SeC8hRRenmAmI0M1kfzcLDEs3n2CkXyZjiJm5s9JgA2K9DZoEciA+weUMnSNo6g4l2koreQHDmCOLuI0vmwCkmXRO8mklhBsgDOl2nHwBR5bLbFQRaNGOCoimdsApOveEatWVN27ZWFum8Ovw62HMcFGzAg897heiAnXDFUJfUc+fOrWqurKYISq5TwIneJrXNpM02RyDejS2HIql8XVa09J4JJt\/dcsNrABWbgcwnc7xl87b3CVemvhGKRp4ynbohOUc3ukcOe+yYVuVDO\/3bbklkpA\/FI+yWHjtEggg5w4DFK9ehwgt7B3Cgiexi\/pgx9LWOtnirF7peHUKlS2J+bp85aRDD0ihngv4ufHXXUlRC8+zgPqfEIVNFbciBw4hDzVaPhFn+KZn43oSx1M1cW7HTiQ0GEbxfjtOC+idsh52SogNdctw67C0H0CxC\/Y4Ea5NKHneTSlITvagZ1BOZHZOfnKAGYwhnFjGMKIrslmtIIBIhBFKZPacpjgFnJph7cakMl56uV3bd7eZA0Map+hIY4ATwrp+rXYwJFIXERD04O70t5xir16ah5q8imkzDWx9hy5XxQd3OlnSlwiiG553fCuRwcR\/3mI6DIwneGDBjBCbZzdZswi09zlx91rIWhzL1dj5kpKB27ASGG7GU31dXRg36ntMDAaI+\/sfeBB3uiiILQNOErrpy07CD\/XF39j0mzjDmIhKxRy5TTl4dxIpdBz9zIzMc5gXfcB7JatVaG5UBrmpbZjRJsXWhHNhpt6SWJ\/Eav54NR9y0z9\/oaHaV+im1W0uSo9lsXa3NjzHIcJfpPXgjWrrqDQeV608chMS3l5x0nvAG04WNiteFgnOzh5NZGRA36HLKAVGD\/arjFrkhfSnA8MBVZsmR\/0YWXKu0oJNHM1LjNVtIgFRkKMpDE55wRU\/KHmcSIHnLBrHUjsbLjwChA98wc\/OuqJqo8bC+tuN9QyOFhdHnItJ8lYn5Agnx\/lJXXsgBjqGzNjURjteVk1zkzDX8Nhr4\/ox9NXLWlcETkex9qwcwaoGS+DVrJcbU3yI1UzcBBh+ShfWuvjluFjkeG+6IpX4p9eIjJG8iSBI72sn50xe1Pm4qQsMR\/i2NJ4qCkGD7ElmXPJ7luPOZGY5qnMbpXB3BVmPiszHkUuDNWi8NVYfCt\/sgZFHs77Jgtp46bBQRaVHUcxNWxy0ORi422cAL+vaqCf+srz7jPhJGcsi0t3P7SzQe3vBWQeVmZV+xtNYjaCOc6z90qqOsnyTtkI7gV48zrCAYc66YY8jXMK92mjKHkYQxkDlOWhK6bLtDSpT5aNT1ONGsoNpWs+Ie+7tj8DDgUbL84D0ts24lnjqiq7y8eheBOTlUYe6kMJLwobnHAwM05UK\/okfYZsisP0XW\/\/vko+GI3SRHP\/Sagirzsicz0SHeByQVx6f8+YqnIRptOXBiEZIjf7+nH20hQvHeXATBubPwphKu+DYAooC2mOAqzXmU+UA2JtjR6uKnB\/6pFQrUX6w\/PT\/CmsFZayd5qC7LVrSOMZ7ek5iYoZ\/VTSHUAy0TWJtzjk8zolaLwUBbpfyg35Q6FvjnWrCaBGxFWYAfk3msIm7fhexs3KpbNwUrnbdoHVQuA9ZXgzKHBfu3dsbmbFL1vZIm7hP6MuvL9VcPAd\/eiBKIBR67GAAvQt4SnGbvmPVYo5zlBHeXSR0luKUO9PZyGMHxhPb+sTJ4iq\/UKgH1aEBrLVvgcc2CdRFYUmVG9DzD3spou5NR\/O77\/3yRtpkOOq3wca1G0APYqwTKMcSEs1JIrc\/d7Ffu6s0OUVsjADxcf8UB56OHsGSy9Ug6O25ITGIlDXpRLjKCh2qZ2IBy2YWLOQowRgXKt8RSI8vKKATpKag\/J54eEDG08GtZ3zLOl+V6QIA6sUNS8Rg+\/TsycFhdjTQK5AeVlnHGWbCb94COPtcCPO3nod\/rLc7\/jWOgqyEyI\/vlLpoX2djLDwVBTbdCtgqpjbviHIegwY+h\/WBfh+t2XZkonVIqdhBJ8UfMqQpv7Nqs9ScCzeIASm0sQjT2XNnM6RqxSNgS3PeiYHwxbgzT35KiZzV+cRm37MljLEodq+kZ3hs7AjtPsaaads8kV4fJhJCBuzOvRJK+fFa\/X2s0REQHc9ZD4JMtFgCk2GNo5zG14xqo8b7Na1uzAuwbHLIA3zEZXfjaaSUgNT4RxZlmAnvzo1Ez2K7WGzOGIjp7l76F3BU55K9d47J8N8I+3o9hRpvNiRpRz1pmQiAilvMkIYjC9Y5ixiaUCLa3UeFYOG\/K82RT5VPxW51dSuUCgimdkIXU2A4WuMDASJ6+bTzefl9OhnFYgJWAu\/SBWAXBFuSV7r28OIR1isD3x5rs34mCKtPb9UxTxypS7HUQuzkJ4N8xZADg2Hp5cjnqGH1XmnaIU5yidqdaDxl8ikQR7wTvCsdhhH1gbbf4udaYhesiiXWzOZTUp9k3RS3dT9O56J7J\/Sz1nCuiqgqkRIVbNgetQ6p4lK+NsyNsNizqcK1gXmw+WZKDhEFJuM+uSkH15wbWhc2eQ9rfdaHevYVT1RKbmE4lX8JwwcDT5+WoIUFt89hRhrm1e4ENAYbf4nlrEMbGT0kMhhn7TVIqNCtOr9PTvb6ZDKmEP\/YmSyo4B6JvWhuhMemM50YgUUXCovRTBxYBCAV78SDFgP1QQxCBDjfgoWuO9k5Zo\/fLXPEKjoXwfGOb8WC2yTCpsy580X7A5nF9DDLB7qAcTZfHSpmWsIk0uCelUIk0C6UvY7+YMuM2GFXl7n7YRD5T3RPAgIsjx9scS9hho9PIKh6Ad2wxTCMKWqDEA5QAGK11bkLKVvaiWG6VYbCnD\/vj\/ph8u5t+WBZ+UHYRdS4OggMJ0+XeZISLwqzzc708iaZ6mJY46MxRI8OLCbHF4ZprSXWFindmJNCG8YVB\/A49mjhihxAxl6g0cQQql3hePgJ8jlwmb7tWGXiFLdkAz21skcpiU8nVp8unvB2GUcK7jfMRro7HGGneO8ilO7MeP1ZDA3tfBqMBC6P2CItWXwFBHfC\/tEUuODntH9YLijLO8NSEjyt1op\/TW8G5+qSW1VgY2p4aqWzPK6gcqwYspb6G3\/royAj1wEOj\/bs6Ykiz3GKaeJhC8B3V+JCZWIdoy7+Gan7E4Oo8QW0jlXSFt3oMzyLfdFKGpr1U2PeMXHboa4ADaGjR0iE7bt4+Mdnt1c9jwQEusrVDxEll0x7uHZwlpucxGIyCSRywb+Xdidn6h7mWzKutBEbIa82OGIyPbqxbmAA4yi6bN8Zedm7xX2Q7wUNiPTJRuahekwBVH7\/tNhSfRenLz9+iwkRDGg3oJFucaQX9+sFVj6QxrGn52sU9zNU5rqFt\/hTmvT0ghTVZBrmqOxyj6xWD\/iida0poLk81sRVSkYcIKjWcSmjFi8dGnti23irFIfmrQ0OCSl2Y2rebSkNgm7+Uao1HOgRoZkSR80rXfBgP5MrukM2UFZDvWOHKkoVFc3v2bGS3Y\/vpaBypPaXjA47O3D\/w\/iOVi9kgOJW7IvWD0aY2FVgbFRXvK8eVPEnLhrTIew8CO77v84JN3JIxi4lyL7Hv6VW9y3r9T3lHMzcraGZwlI0WZ\/+miJItS7ccDMIBJmm0wRIkUoxvTpTc3rtUTYUQC7dxDlnkPF80nblF56pT1jugzyv5eFxeJuEgFhBAmAyFT3M\/vo8YQYNXoXpcRNFpush9rQB39\/rcedD0\/RzeuRqwLVN4VsvgGxnCjJdIV8GWtCz1N7XejIQfnqGdUTLxhMMv9RYKpJjJaQGhGfsDkHInOGVt1wYKeLl6tzmpuHJ0f9jydI\/Wj56iNobtW6UPW3xJzDAkjE3MuaSVPojlBrrMpfENwRVdONaF41EaoxO0hucWpfOxfJ6qQphiYNrPsXX93F7DaUUpOU7i60akvzY0V1w4XeWOIJmY\/n3W2Q4omIr4+hM0islpiiSq0pv+9mJDAyn2QKUI5damq0MBMIX54WGjnQaLx5g3uw0sXoXEV+KHHB83bmcW9YYRSMwqAzrvjgxRtbm01qUXXssS\/CIJmdOVFzTCgkdFJuunrQMR4Ayrv7YQi5fQEDIDLgiC45fUkBH4zIosyPKAYtLcHwzl4FkU22aNkWzmlwGJmRIZSc+jFZMflZZ7+59+reATux5QVH3R77MNNX4LSdOeAaRh1LcpY1w0KaGkQBSDU\/XE7mtLSi9Q9Hr5iu8BNzVdh8u6SxTjddon65S+S7F2EAkJM2gWvHFeiSlXHAuZW\/Fr2ETSE2kQ0oXS4FalleUyglXGgOvFQJxF4ul7Y5bjVky\/yWMuKRIjHWJljfy1clGabbYibMsCktpBjlXy6XNhKTK+4\/dzWqiOFqvAzHSRUtR2P7hbfVy8nWOVVzGNxKgNBBBleVmmaDFrX7yz2RsZsUFNli2yT\/pDYRoSl+vHzkWPRzE6SE4mdbbxFpwFWFwCKclI5\/Bv66bTB+vm96xpmH1lbwPYQPq6h3ocfD","iv":"8c6b1a893d8a2df87b4730faf2060632","s":"d54331f9b563e8ff"}
Share your thoughts. Click here