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Sep. 16, 2021
  1. Millionaires redefining luxury as wealth and health
  2. Louis XIII gets a taste of gamification with immersive experience
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  8. New York, San Francisco lag behind domestic travel surge
  9. Valmont teams with Jet Edge, Montage for in-flight skin treats
  10. Bleu de Chanel dives deep with new campaign
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Research

95pc of email marketing deemed irrelevant by recipients

March 18, 2016

Photo courtesy of Bloomingdale's Photo courtesy of Bloomingdale's

 

By Sarah Jones

Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.

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  1. Millionaires redefining luxury as wealth and health
  2. Louis XIII gets a taste of gamification with immersive experience
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  8. New York, San Francisco lag behind domestic travel surge
  9. Valmont teams with Jet Edge, Montage for in-flight skin treats
  10. Bleu de Chanel dives deep with new campaign
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Kenzo, Neiman Marcus, Valmont and The Luxury Collection