Luxury Daily
World’s leading luxury business publication
July 16, 2018
  1. Longchamp enters NYFW for first time
  2. Burberry uses Snapchat to share video and capture consumers' attention
  3. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  4. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  5. Four Seasons provides tips and getaways for prolific Instagrammers
  6. Aspirational luxury buyer all but gone, claims industry expert
  7. Top 10 luxury brand social videos of Q3
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 social media marketing campaigns of 2016
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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Research

95pc of email marketing deemed irrelevant by recipients

March 18, 2016

Photo courtesy of Bloomingdale's Photo courtesy of Bloomingdale's

 

By Sarah Jones

Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.

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  1. Longchamp enters NYFW for first time
  2. Burberry uses Snapchat to share video and capture consumers' attention
  3. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  4. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  5. Four Seasons provides tips and getaways for prolific Instagrammers
  6. Aspirational luxury buyer all but gone, claims industry expert
  7. Top 10 luxury brand social videos of Q3
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 social media marketing campaigns of 2016
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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