• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

95pc of email marketing deemed irrelevant by recipients

March 18, 2016

Photo courtesy of Bloomingdale's Photo courtesy of Bloomingdale's

 

Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.

To read the entire article, please subscribe or sign in