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Jan. 27, 2021
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  2. LVMH revenues top $54B in 2020, as fashion leads recovery
  3. Relationships are the new currency in luxury sales
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  5. Kering ranks in top 10 of world’s most sustainable companies
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  8. Biden reinstates travel ban on Europe, adds South Africa
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Research

95pc of email marketing deemed irrelevant by recipients

March 18, 2016

Photo courtesy of Bloomingdale's Photo courtesy of Bloomingdale's

 

By Sarah Jones

Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.

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  1. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
  2. LVMH revenues top $54B in 2020, as fashion leads recovery
  3. Relationships are the new currency in luxury sales
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Kering ranks in top 10 of world’s most sustainable companies
  6. Belmond reopening renovated hotel in northern Italy
  7. Burberry transforms customer experiences through digital innovation
  8. Biden reinstates travel ban on Europe, adds South Africa
  9. Private jets fly higher in COVID-19
  10. Whitehall Interiors' Sara Ianniciello: Luxury Woman to Watch 2021
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LVMH, US travel ban, Watch Week, Belmond and marketing webinar
Private jets fly higher in COVID-19