Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"dc1d5bc43a98a385e1f451202acbff09","s":"e6fb262a7f9d06ea"}
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