Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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A0vVPedv5py1V6otUccdXflNyuZPqcaS6+7vvFX+RRBxZAtMu8fZsBTobdrHxxPydt0P6HAtr+qNZhNoVQcXR\/6EFapOF5oZtegSnGIDoRbZ0b7OjtJy\/5gKG4AaYfxv1qNv+U7NFzmQMxIYSBP0HUOzS1WuXWly9Eac7fGEnUvR1TWALZJYQUrmHzt13ig2CG++3\/fgitROhDMFM4D0GbWzaRNfb3kGMN1K85Z3B2MdcLoCzSvQkhkIg+Abxku4Zl+dWOpspNCWt9\/tw0sOcNoG0zPXmp8Ddx+5KOSv6C+6\/qfLSwyTCZe9LuNYrIiB8P+Rv00bsFZWOzR6lUcBxZCwbn8sjLG6bd73\/9Q2X0ZTmkvpMzZjKQtuFNzWLE7p0ZbJ+JyzViXuoNCyP1pRKj9IsI1dCfItIKOb5vWH5GXhHldjXEluS6lHOtLajElkzKNzlgnzV1DEZHp2t6rsarbozo2EuGSTNz0j5ttBvXMMcWvuvR8OtWo2uqy14Mr0Fz5sAPiNzWLGpU33FJSJ2lLCXwxOr8HLIiI6oBqI5W4fGYmox9MzYChRzGYEzoZpArKyZSUaMN6M7FfQV6qgnVX4gE3ISJ82iIBhqnu0MJINJ7036DdBaZSpl+I7G8EAAZ66sPse3al4leikgOLOTNRRwhos7rP0dIpk9h\/CIaSslZSCJgmISHdYdZH+eLJA4HxT2iEAmi4tbVLv\/urhML90Rx9oEAUiOWyoqNfjiZpO7XddMMcgKVuroOWGt\/Bp6pwjmgjd99hqQ4ln0qZ4YuSzdaKgY5bJ47ek13ic4wKzENAvibauIux\/QocoalAevaqN3Wc3CESzUEOcFHSTSiuYM2s1RMEU3Ps0iK7wS3G8ggqkZt1dVg8Am\/cRTrlX350KSha52USE8Lccr4Zd13Iwx7KRiUxlo+eM0XSznnYagXU1TsK9kaVrUDjH1oHkY4OnCrnKtWSEd090BbrLeD6okZuiP5pa\/FNjFKw6moUfJdOyQdr02jE80M2MrD5ByzZ2VKDtSlUnkVJaCNDTiVxesJ2L8HLlAcZ6hGFtsVEeGc7g52HoTWvdqZJKJHYuGxRVlvQ2\/2UWY+c11Yka2erNQN1op9JhCoDdVmfRTByL9AH1BAaUqNAgsDfgvvP8+q5uVA8n8nFrbg50Rhzzy5D3073lNyY3Usf2vgEY15MzvYsmVIUIgKyJuPfnVHpJldigyS2XvkefKuKGJfLZ0ImgM8SCSnxzLan\/CG1ucGV5LbWyCPUhe6vvMCMntXn796wN8am3QAZBmqZ7cClDrm2cYYZ8aH26kkMn1IRJhW0XhLkRVRAod0CnH5CjxsCOmlNgGYBefBG0jfjs3yieFGt2QWub4W8OqBY2ElclOwurUkQ0iFpeeAm0P0uG4ZJm9RCG5+L2lp\/Nun7WHQpL0mWmscBY9TW\/to+GxUI39I8sYVq5+Ql8\/Ep2a0GCHUbgIc5Goy62e6v\/O90SHVTOz03ARad9KQ9\/84SDdH3ABhQuGohOqxERVS4GnR2lCi90oUFMaEl9AjGQ7OAZ5eNUJ1rTEbQzRGgT9HK\/1clJJ3D9ewxBfycRYOgXMI\/w4qWsC3pG2lccoxKHfVAq8NR+W4VxrEis77IBLI2y6in4E1jYtoBTtFSiLwwHah5hdmHO1n9YXkz1bNccXW820t3wRUtSHcLtoeFeOirJyagMKEv27PYZYsaOLrf8DMkzFFLkaCifMVB8fxug+GjCg+n1wRRVD4I49uVY69Y19ZiNtyxfnHJiYOyseyyT5rnlEcvGmtwZYP0e\/nHczG4I0pwPhe7ZMzReVjQXjOEYAW6wILEzjLQM4zimB5LdVKjmSPO0JgAOyyVgCic0BIU\/UcG4mK48NBHnmaRBDtQ2uxmiHsLM6PNeTrDho9gn29ME03qXNbHx7vGPt40VwwLp\/7jlzCJV8vx\/Jz2yxUS8RopO1GRbfkNvh+2G9YlHB\/8nPZee7DNc2RRii4wjPEX06BiJaWQ6vMRcCZ8g5mMrOIwHwML92PQmDYqHzvfj3LHuY0VOJDyvZjsEilLKMR\/5WoXIA9Movy\/Ted0oo1a7FPfKeFkRngZwpm0t8TS3sFW14Q2HL2zYtiCHNocUxkjcS5n3wJlVf4sltNcfTy3sabazY+EWAxZqr7cx1eEH\/OsYT5hOj+C44s41Aswli3NP1szn8R0cDVnDi8g+lpOF7auWpvuWiOx8Lqy24+KjMtWCByw5ikYDzCkY71NAmTd3OTM0iPiyKa2CC\/l7154drVRW\/c+IKO+2brDcNXuu+\/YIQxqgpdWUvnpHbzfbndRRvjx09lfoDlsNRG4mXSlQ2GjyCISjVfHuLsPuyZoXvdX7fKFQl7gCtnymKQAARmIYBZ\/S5rIzDmRQ8JeIy4KXY2n7gV1+qZty4ZWHwZ+5oSBA2m6rVGrjqrETUxsJ\/QPZ4IIdMbsQzJvuBBrZkVI0jNWN\/7amriiTCgLxrmSn0ChVoUYrsLZiJQc6kk8sCXAOPekmVD7bNyI+j1N0iZrFzbR\/8DaHmX\/tVlO1YB8kbjRQIUQgvExznujsIIJ2AeTgasThj4R\/f+psHH1nb5pVGF+R\/pMH9\/+rhiSXZjhzpc0m3gCMdOmKoM9+r4U0w8i6CUSoBX4yNEjZNAuUi32aBinAP9qfE7MxJV1bmdkGlXi3or76E0iLWJacRSZ8kxAHPYj7n6HweVHWe5iqHmSA6bvMRtYC9YfJCPEO4lCH6dYheByFPxpUDIzi4Jx3qDTuz\/xdRMcePi9FiDa6uLVqbEos3xmhhERum4\/3zzFrXdjd\/1Qo7zcvLOwPFdJdqjf5VczFVRxHx8e2YCxdEf8HnlLzlXgCLhEl2nl0mx3fl1+pFIeuo+e6qPa2FZIwoxiCrrikA2ZyV\/LGUqH03qzjjF4nviikiKF2g8IX8bIEGr0hoaF0l8IiH4em2r94+bHyLKGnCnI6VzFYKy1V+wkkoiQoksL6ek6XLG0poAGbNTkBza6cHuZPs7h3k5mbZD7e494zlSKvH49c\/+DvV8OI1jFCI+mE8wrxlVPPGG0KZupun2GFpsaiEzEqQpph8zuJQJHyHS4jzKsIrdQ\/VjhroGtOfqh4F7OcKq7QcRvrTMbJcn8vrOtpuRJipE2lwLMWoWvdvJzP\/J81WOvp6ZKKpVRTX\/3IEylxMoZaHSuIB79luYRFo\/OPq9tk5380Kx0rxuDriIqjMnEdWJKZ5YkNiO6CSUDMN1GhKDTAxIcDXw5W5M\/zvt9VVmX1vi6i9VXPrkegjzNXDGjnoUeZ2Lq1\/QD0x+t0CLxtNKhMiI5Bg51JkkL7ki3qpZbNLCYXgUt3JoVRV592ki6pOEHXL9762GeeAj1wGby0TZPoDeDnb\/acqQRNnbnanfCpWItAU5BYL+8eeY9\/suipxUqPKsLrm6Q4KaIDo5+asv+CVAM1obzHIKCdszLPRfbQc3\/zs4VQ56W\/8xFjp7kZyU\/om4srCURkIAXlgkv9o=","iv":"c6f1c3ef95c16583fb447669bafbdc9b","s":"c7c7990eade97d0d"}
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