Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
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","iv":"f676426bbf44db45ca23303945d33217","s":"3bf15d82718ba944"}
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