Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"bbdc421465bf9d997ae0126ca0a5480e","s":"a71f0c984d30ccbb"}
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