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Mobile

BIA/Kelsey exec: Mine geofence data to align mobile with user objectives

June 20, 2014

Mike Boland of BIA/Kelsey Mike Boland of BIA/Kelsey

 

By Joe McCarthy

NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Armani faces $4M fine from Italian Competition Authority
  8. David Yurman selects finalists for inaugural $50K design grant
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Versace hires Pieter Mulier as chief creative officer
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