Luxury Daily
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April 8, 2026
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Schiaparelli begins Harrods takeover
  10. Sustainability’s next act: From ethics to economics
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Apparel and accessories

Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

January 13, 2023

“Creating Infinity” provides a case study in luxury marketing – standing up splashy, multi-channel campaigns of this caliber are precisely where Louis Vuitton may just shine brightest. Image credit: Louis Vuitton “Creating Infinity” is a case study in luxury marketing, as multi-channel campaigns of this caliber are precisely where the brand shines brightest. Image credit: Louis Vuitton

 

By Amirah Keaton

French luxury house Louis Vuitton’s latest delivery represents one of its largest global offshoots in recent history.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Schiaparelli begins Harrods takeover
  10. Sustainability’s next act: From ethics to economics
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