Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"10ccac1c426d364c22aae1436640d36f","s":"5d812e9d8df1743b"}