Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"a0701de50919f4cb31f36e34c8948dd5","s":"801f944e6ba77f21"}