Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"a7b2a0a68c41a37d40316ff759381cc3","s":"51c3741bf7035907"}