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IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

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  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. France welcomes first Case Loewe location
  6. Luxury Unfiltered: The new codes of luxury for 2025
  7. Miu Miu channels athletic aesthetics across global retail grounds
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
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