Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"b6155a598f82b6d836690710376c63df","s":"35c6a33b68e7353a"}
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