Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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","iv":"b182cd547d64509f6749d7af0121708d","s":"02d3c08fa76d653a"}
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