Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar isĀ aiming to compel affluents to scheduleĀ test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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pN\/EVhNXz8u72Q88IAke7w+WgicPjJstavAXhlxlGP2QrUfHVqe3aHNGWXHg9tqOYijC4K1Z54fYLQLsMMealXU9A2JyZiDUeBwFUy\/+KsVtILje5bGridvbtIwvDHuRfHpOtWSnWOYBEp+LRyoJ9V4CR2kFO1oqCEnb9jSzEtd93n4hlHwAchPeQm+xvvoRPo2XMCm4aLybw5Hn07xdo9CWnigFkG\/YrKapG++SnANAApQTCVrRRT63nJn2jAAtFwbeslMVzJBw2AVViS9OqwyeZeWHB6TFPjObAG4UHfZyImNW9AZ0Yh6LFZHRpG7\/QUV0yjEY2H5eoN58zDzY46ldYiuDixuxDKBqFOQ99K3JXSHj3e+LQdrDm\/Ymfn3af9BNFDO4Nn1CpUY+omPzSCNcOxZgBQpeF5qGaZCjYWV4vhivHGPX6MNL5pMIin+LtxhmMllm3oHKFnMK9D\/iau5RT2JO4YPKn59H4OtwPJSlVLxrMGTemOZyDZvRlx2v5i1coBvYXWtkDh6uS+slq6e93K0NNIQ\/jf0sQHaOFcM0rMvLfWuZp6V4D63\/Z4zJI\/+Ymw5zjqGe3qYtYMERa8iqG3JYDO9D3w0b41hudSp7t7UANDJRAib9ovRTHZ5ur3mWg96M49cz21gE6ZQCpi1UunGcF7wuoqA0cxzLg0lDdSH+ofjvmRMELitob+j\/JzXz+6i890D9cj\/5hsLiTcWS\/D2b0FPwTWasxeXtMGsZGG2bNBHxvIfG1GKTXWDwDi3HIdFiEYp1TI6L90aqpdld4wlkIHH6iua0NzuL0pmlGArrmn\/ntmmk58S52Zjqlq5yZ\/adlLfhYtGXf+ok0axbdZ+MrYzXj\/hNmK85L7lGJ2zgBNkdz0lXcRzkcaPvHZHEhcFM8lyMIBH7j15B3xPa0C4NQhnx4GOSPB7HTHERR9dK32Hb8MF\/mzaWVLW8Y2FGG\/T6cAXTbZn6WbPiLNEV0Is9XgYdXESY\/EunBloRLLh93734H42qicGleqFuzZwq9s4uIcOmv9RAwcvnPT3tHvjoJ5WCtIDej75L8NtgNFp67i2KBCCDneZxGEnqht492Ku43JDr6DrKB\/UfxzJwfGMq1ZYn5vXkgAGnp\/52ZUaFzgN3eP7I1ZKGc7oCGPKo9Gw\/678w200OBdpv9NlnN4IBibPmqJ+TPFas4eCicMSCAPaFhA9+Qr9nydF0YkGgnqaO0R2FoI25S9MQNvTJ6Fz\/B3VM9ItIVQftDBJAvuzorNBRmrxq4eTvxvbF4LIVyVYXVrvZhiYI7EK3CrxH6xzLojajKdy4lx8RD56kBxM32qYk1i+S\/8uiRIs+PTzqjx6NDd8DDbEetHTdR5AYGQ6plaLP4KQa\/dFkqZgYe61S9bEPNy\/rFl3FSKaRqvUZ76I7ArTmqm4u0tBtjNyOzvkVrXobmgCupFQ90swbYgvmER9TBh3fQw381wK9SRXIFKsLIPdPZqCOXCGvv60HlCaHzgqRM7mNzFQaePZxDeYIryYRXErUZ2NYjxgQKxXoYTzjlrycA8cUiVSl5is18zlVTEx+Py1s5KK1BmtPk9x9hlu\/OzvF3Hq4zlI2hQ\/ulBVFvS+gSqKtL3ALPbZKuVyBcRWjJhp0gKKpSCFfKq2ACICIt84revNWonaUNYh3rqRBjwDzrXaaaBKxl6FbX5Qn6mbKZ\/PKpD\/SsY9mSkwCBERUyD3faLhVyZDAh4wP1myma\/qLrCv9LHXJHdJ6Dx9+R1ZY1jsTDDc70kzjUOTH8Y6Gp4YGrDlVNA+MqMw0RMR3wJT7elMpMBAskoBrXHKTt3rOA8Eps\/4tCiYJ7gDcLIdIGQG4Pvsvd4ULq5MfaHm5BtJ09KAflk9DDbkQw2ZpDYdpDpCyb98knjpd0mfqHjh2ysJyVpcoe3NyhVxFly9hFlTCvtiee9ZYsprPLzNOcC+pHNX9zvJVoZON2nWPqUCJZsuQCRgtu9XMtLxw8XS2IbqZOJmwBlEDU86mmMoszt3RZa2OT5v5zfxKB53Uh\/RcZQ5uXv6konW7DJ1hyG+HYkWQgstAywbJlXqv+NYOPANd0nYNOOcRvSz9ZHUU5KGE+psRqck9+I8VPVsk8nJCwI\/9chch684N8eYtagq8kCMIphMZebgHEs6Lu4GIncSJN\/gs07xob4Cg7Sw4n5rsKXTEgJpISkme9IYH3RH1fZ8so3cY9z09sEAIjWnnmVBDpy7DTKZEPdH+y051CVtgaf7xxKpRrz5Y9pABINp+\/CXaCDFv1hPxhXa4UINuHfJ\/TMh43g8r2Q++oMAy16nTgdvJ5nqP9\/S\/u\/4lFlqNLhi4PIOnEmQIGHcTdoObjBsTus0w9NktTb6mi95fkbx6k\/W\/AXUfMxZbuuD6F2pkB4oC7W2POdUc1BxeTeDqjWJ30Eia1quZKYoF8aliDw3n4FtIdlndrYPv4rK5RnQR4psXXVDTZdmYAgDq2ALK5Z\/4EuwTMFgGzP+\/73D5+8giS\/p7pjdv1k5osQmKKfoGF5zu+wDMEDb82nR5kPx2UE+uRllL\/wlPCm16v4PqcYVA7NzD1m1huePxmTPCnf6iU6SCjsI0nvXuD85nm4VUy99crnx02+gIz3lgGWE1j1zN\/H41M1Yz7yiqMRI523zk50o0SZSBVVve7gFb+cFmivGLoLzKmTB+Kr34Tf2VhPkHfooM4nzQzaDi3LAyPHixIkKnHtHUf+JQs9ZScanYgUddXxjHaRQo+em0GalP8HCUX6nkX\/KkXkpEmCT44fhUj5nzi3Tni\/EftpjBwFkTJlJBh1nI9t5FD5U+tWl5MAIrr4056VNLr2S4zGWnIWZVrOxrJ6pOQcv91JOeHTEm7wI89XdvWHMEVjrc6BP49bVqaoZgyr8mQIo0Yd0Du3ostvkMUXrH7RFelkEZBOmrWyNMUYoqP4ZAWmdaw9\/Q33UAyO6QwMlXqidTlqh6lb71VSzPVqFta9fvb6fy2rxwbgN4SZYukX3hKYoFGRSljvc5GPJEFXJ026AOT6MFlEuurUJJt4YKhJZXUOOAw5Im0httQWQne7AhLtBDmFbm5MtBwl3ShDekl\/UDzHPbeJ7MMTJQzhde44T3RlyLY0Lm7BqEkLR7czbzWFKQfXzVNhmhvjQ+Aa6THRjl6kSKlymoHypluSQYfGkrZGNmob\/95cJWbPdS9JheplHvCJc2dVtKukDCIISetru4KJSL1yrXIfCzDPR\/swViQhqMq2\/sn9u2C+OL3MlPY7LOAFAjq9mc51QFlL1JIVjGhHBkKSrEeedDE5RDtjCC\/KYBCQERco7LWc2ba1ulZBb+XKxusO7+rx1YxEKdD2bqED7TwQrG4qHawsvfKmrjVAT3Z1wCQJp\/D3jD00mqQiUgRJXkGMAcByijegrPWNGrA\/J20hnCF5nUqU98g13WNe09NV8q\/M0jl\/fKJEbcBl\/RXkPTWySIwM9KeUnyepJ98L3v80ip75NsiA2qp5Y6xa\/zIpUz+rRVKvWULFWOsS84I\/6KRfEPbpk8+UEGquQMJsptZzzZL0Absxib\/slMz7h\/lKqD29wBg2dzpeiwUdb8b4CxReHAmz1H5tTZ+7TE5\/KwQFU3pV\/SWwR8jsTZQELTLkF3KrGyE29HVlTzJwjNKqUdrO79SO6EMj2FC2QCoAkv9n50SX3D5iN7y5zuTuKi3eefYzhdldzIPs7X2VhTQspalsRLVCrcIGuSyy9vqxQwu8F0iSOwTbSQTANVVe6NugKy+LSBcqtBl1liUR+FCZpLuCsSt2FfshyT+VAlVtEN0JExyNBv8KU5OcmewZfc94bpE5rCcu+xBflWhGqbk7SVHbwiGZHFP4uT1PcMzFtoVigStKEV\/3flHzyXrSOtVn5YD06lXf3\/Usp7FfRBKs9GHZjJmY53Ctv58NFfu0cBVSViNySR4mpa3\/SyTpPoFG+iQrbD+VBPFTDLpK5nemgZjv0D8o6PFjkn373qVO2AEwoPrK4NG6968a\/z0LXTiMC1ZY4MZTHLddMxEb+dSeXbqFN3nRHcwnkpnO2OCmWeYneVCRRpxxmWpZQg\/D6ZWoJYK91Jt\/Fhjo+ihNmaVlNOwQPoG43oLyIbTqT+smS47qA==","iv":"67789c3ead38010f723776cf45ac4422","s":"a11b8cdcc90f03b0"}
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