Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
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Hm7GTJ\/bhETGCtrZKT2Z5PKCjbtfm8mIeQslH+\/T9qhIpMJ0LWcHI0XwYPcP51+h6LaE9uEhOojNIycCQDNJ62Llyzm4k9EBf8xMoeascXLx+l3Vmd6AXgV5vKmbvQaV9wYCtoNAgkuo9CYKOjUHF0akTQ64piTU+2429Vie\/DVRDsEKYFbVj60XwYcIOGVQoIyg2h4fUkmzt7+iea4kw6YDrT1xflcTiRDey0NBKj\/I1QfKyEXfHZoqFtlSM7zHZxRW2e7\/d1Wa4NysGsai+irwtsL3YkGvebk157YQNMt\/X0p8duP+\/cwieJUAFix8y1xZHkzVYTjN+SDgGI0pt4W8jGCFdu0z178iyGTyQ9oQ1Uh5FMERJcKD9fNE36g+OeiFkVDfTfD+UvRj7RYHRfBLYM8eXBeGSq7zmiTXTGAuruM0+L0bkS88yeVLr30e+Jp0Sa82gxWOxMLNg5Xr4Yr59\/M1Oo\/U7hgabBDHapf2rN+S6FMwgcYjY715fcRu9GbDOmPTZ2KFDTqMtTS5TytkssxdvPvEz4NOMMMU1HQXrPtVCxCDNvpeOm7gucHphlSLMJV222Fn+49SiI4wGvwZRM\/EqtrqS7ht1SuTLf9y8Bob7tQKP8nwUQ64oy\/MuzXyg8J7\/wr61YNjQaABMJktA4W+Zmi6uGvMw0N3pVSHwCTupjxaP96nlApnFvbX0yFRPtaFiIv\/Qn2SenNkpxpvxoBekoEWwMQ0mtnovXmoV5xN\/l6NhsET0jwqDj87QQ7KUs1tHeFHtofmDwfHatTjte0vIIXOzTwlTgu+5q7Io6XmuukR3OoxQZ2TuRKjVzrwJAZEOerfc85VVCa\/n9VUygE3jq14D\/rsOtOBt6vCbixhmXAh1VYvTEpKmBQbI\/uPKfcvGdCsjui1tgWEv3eSVVGbV7EMlGy577ZwrID4Igt9Yx5JeSqSaLE8n7U88\/rrQ5gK8hhUBtGOTDUSJyNetgZeIrwSMLM6xWLLhz7jWHJB7c\/yeMwIv1+VqGEOjzvjDwF5kBJiPeA0aLFjl+chyU7kLmF9We\/BsQlaiGIh2cm+khXH9cV8mjsNB9tUMIw2bqlAik+OK8WRuYTmFdv92esg+NUVMjtncnnfaXCaaO82VmcVn6Nlz+Gd6z66Y63gyv7dRcqheEvuKHtdqCk3OGhkwpOpiu21M8c3XE\/S1w+B4oACOBpAP06q247wMa2B6tEdWSuKrSlzaz8jJdA61kDlspSE3S+DMCf1DM5jl4ISC60fU6p0wd37xBqe47uZ\/gZqeLi\/EOotzLc9LJ+xcRRgW3QNuZjMxl\/MZWGGHq4BILi78f7H9xgGVl\/zbGVBDQAycV1khfjKfkw4tRPx86wEldAu6OJWUmgkUNlk6UntnWtVfld5ah9shY785HGger6jOfnrcygegDxczSDz4Jemtj3xaLg23aba6XIchAJ8qCtrKKOuSSb3crKDmheu0OdM0ou4TaFb5Ldlt5oNT0eYGR0+OgNk705BEkVgjkJz2ItGk4xrUs1aynKUmDYgtjZfSqozmDuPGZQ3yEHtl7yORjHqeMjionBgSwkxQkXAzyQjn9RoCSFt7ZNz7arFK+sA+DLEMe+PEG+n7wpH5j41lDO74Z9o3XYiOZthDzprwrIuNl1M3IjO38bNldSlVKObURsEqkYa997+jlI4hGqgRY+3WQHx8H8u\/GdrYedOHzLKXP9HvwMz9k\/twm650xbESOYCtpJpjpBpjyfxVDICFSNs0XjF5wyRX9mEsFMa5DAaGLnOos3WyGcTHUH7uZMjrO5jU0HbOCDKJs1m5YFQTDGD19a4kimvUs7YkHp1DfsnHtSCONQbvUWNGBepPo2\/Gepnb\/sZUHK6z\/RmySHNEwwTzVuYsT752mO+GB4duhwn7R\/JAD1fCJk6vpI\/X2p1Pe7VtSI8QhNrSJuSrBPF6a3wYEXiwjDIik9i6s9VT\/JuVcFGnRuRhW5m6i0yrDf5srlYlDWYdYDy9545U2\/KfKUZy1L012pAMUunZh+CcNO2fDhTKXEhNzqa+tJtKTrBZNcNp1FwhBuJmhhe8lzYNm3gJc1rgmnrl4mWUi\/qO1YU3hBSs3qEkK3zuO0W9WsvIqDnRFZrOTdcg77CHXZ4w2DbNpcKg8QkZD08myVJR0wONGTqFZMjhLU+6GHQRisycO3KWng6nsPr6Cm2aWpHh8v2XRHEIW3V56bJ7xaU6UuB4lAKpKq1HHXWc1isJkDDyntcaNBzOxwslES8Zq08s9yrkNacYbzeFnlpC1FWmUAUsbbxE9fH\/kSscjyC\/wSbDYihnTTnpTOEI+YFAg1ARPNfgG9M2Ytx10dVQdeaaqUvNyAu3No6AEgv\/EQnlQX9wLukH6HDCP\/0b+JC5HMSaUZlCYW4DWSndsTuxPyZUAnUH0xrWp9e9GNiEapFIL4FFvC+iQfgCyXs5TlpVs4cNFLEVZiJ6+yIC0kDrF0fCHCQRrd3FAw2fIZKnRsfHqSHdjeEpcLPXUEAsACjEDTQ4oQYYsMKgU7BP2b25nS+MMPGCUMkZx4UTkYQn\/UxcNHsdXzzrEQuSKZlPlqCosujwmGVGV6W3HsCPDbOffF3tN4n92mZZq5MsqBVZV7nKxpelqKTP+g2VD3OndU1PxZYdR1ha0Zp8uguJyYQgqmuVyKoYCA1sj8RYYOCMPrCXT0zLtGQGyDHrO+N1OLYknNxACIntCHx2mgnscPcz\/lWrETMwOJcQigpxbAWo3SeGcWYX5RzVn3hiEAnGoxmF5ugXe1sqEgL+QeX0LzX+xENm27o6d9tGH06LVl3dHu+k\/jS3blfw6fyZG306BhN5V7FUKGakfOebfIVfsHlvbRSkrDJn1vrUNesraqquRwECRerl3tPx4B0Ie+le5LyNMzQ9jePrMByMpqwrk623B10PllamXBBvOYtBfkTbnOuWqKut1J5gyMjki+klOQPHIFLuLWEusGVlR+bs+x5gFrom\/RI5p1asT4ccAru+hCdMhE9oeVEBWPta\/\/QTC+C8Au4+3vdf0iroLQ55VsdJIOlLJTTL9FjsIHQaf4U88TdddiDE6P6PJzuzju7jx\/RutYmkUQI+duymXgUssK9n4B1rNaFLy9Y6gsj8z6JquN3S+wsvjaTtzsPNkb+z6nrFs3KNM2FB0II9qvEc4opTHGRpn1EmcKqlnOzpM0LxJyDpVsRuKU9E57jY0uOYJ1RlJikMTHalEpTr6SqOcLT7nwHK2ySG6Y6YwYdCnZABx4+VvCYoS1EZCygKMR6iZgNgtOOqBA3+utOMOW7dR18d8JCICbNUAr26LYf4yCklaRDhqZ17oymrRcL9O7gG168aaD1vatDmyvBouZcY4lgSbKt4JrPgRMXage8IhqMHXgebZneaY2nvuBrVKK2RZsPU7K2\/FnTNbIWXMOgQe5idL3guz8vtSNcLUXZ+GogNaIFFVX8C0gl5X+BECyXCyBH1sODwggX+Zrd+nYl1FuOUO4mMYqzYKotO9+wI9hIhJRVRCOHKQZ1lKT5ssHztb7YS+fSrkNwkoSJKJVdm4MumZm1VvERQBkfgHGVxi8xIIqQxTOAQKkcDvHBrYl50NgFKOI1t4oG1+V+TSkdXmVNkncpyl182BJLVQwymcbumPFSwWJTlKz+DDmFlRiZHSGTpaM8lPDKjCflffeXoMT\/dOIBgoMPRndTBpKplCahVB62PZKQP0fTs9oVYXxtw6WBaEa6rwM\/S4Y102mi7RUJ53\/ih\/JuSAs4vNCAaAPlITMHkWECxtdt\/ed2i1dHTu2yCCa1RQWVtYljGuAjVEZn0FxRdEfwTk9jGHKKg15peNrplDbj6brF5tuv5+8Erol2fC65fsEUOb5Ok7eFKK+bniFzIH6wjEEi8hA4Rc7ktZu2qip58ateEFw8Hq3EtE11mApqlxlwYeUkZDbYLvHUPoxi1WBVckpsWVxEIIBHEOaDANWLWWBaN9eG9UsfvHGtAKWbvzc8ao\/BcgTwekvmI2ps+1JrNhvDDthL3sU9ZI","iv":"7775a35f2c94c8242260ec8bf36955d8","s":"05950724cf0063f7"}