Today in luxury marketing:
Corporate Medicis to the rescue
Since early July, workers have been carefully unscrewing the steel scaffolding that for months has obscured much of the ancient facade of the Colosseum. Slowly, this monolithic symbol of Rome is coming into view again after the first portion of a $34 million refurbishment that underscores how Italy is coming to rely on private aid to preserve national treasures, reports The New York Times.
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SWYHmIG8QknxeL1xO2yT0iLFhnMfcp+VEStO\/K90fTj3fWXFTBlOGc0rk0IQ2o3iwXQnQ6ituMAe6MIv+qXChmBEkXTQqe724kASL\/tFz1tlgrIopNe4m42ZATyTdF5qG0LmgjNl7tfJF9c7kpRgsbY6X\/mYiAT1Y7cFqIBo62Jp7JuIotG1QGGUQe3RjwqewLXao0RceMVpQKy6wPiyxMhkbx4UK\/FdjiIpNT+6iUHzmLfc+mEWOQCuday7WW9co7nBL8Buf+\/+fa1SJ1FGZHUGmcQuDJAAiOA1C0EMLiNiYHwadebaK+gKaABxs5clmFJECwQeUvkW\/zKigI7ifBmau7bfxHwfbsMUTuqK4woC7sw9UGfFGliwbI76FbENif4pVVa8WUeFcCHignvqfyED2ioim4hnkS415oUC68R9Io1hNIxn5b81Y+nm\/KQbdhL55v4IyP8p\/8WQhtHanzSmKJCRO3D0pOjfxbhRnVF2jVdU49mp0xX002m7YA45GPuTmiKKsLtHTolWKPl4Caucdy9E0OHhexeEsGFIJM8F8cL89dlveVWpyz5C\/2ccuIKFjenZnRvGQ+Fl4OPAI0PqFFiXMsxJT6AqUM9HrBlGY9i1rpyNALmVpg\/zVzDg\/tyvoNK6CWbuOnq9OxyYZFupvz5NDpOl2sF5aZMB\/2rykE3jg7Kms+E5uXlY3kYFsY\/aLNnCWXUpOPCc41jeUxpLHw486SIUx9PQzA88ZuyB44yD29ufN5jt9jXer3RJL3XlOtlKH3mug7Q1HZvs8Ys5b1veD8r1S\/ciRPk4OhZk7azNf3yeQeOOOdygMScSxzgQqtOpQEPRT0f4nNJB12qoNkaU6RYBARuyunTzOdPhJHxmkAMYxg2lJ\/mmzuxEEIVWMFFEKWtF2GPcqFs0wJ6TSXv9Dh\/Ahe7Bu0Io6S+RYjm\/GAw9Y2clCnURgHvuWBEaKRC6uAZrMkDetN7Mig1Lf\/EuiPFFM8vEYnkVOehUCXw7nJ0XoHw6CxKz3ihhr7tfg2icPVl5Vwvt0ptTWcnaEMw40s1+jzRMSTqRXG8wx1y6C9FTLEE1z8wmZEXFCBBHc2InnCuhwoLn7\/ewPPZxtOpbbLS3hs\/02oJ2m+Ha8LnssTf49YCcL8ELdeqTCS9iU\/CEs98xdOWeUXC\/NzdHtOIoD32+dQDtxHOuCCMEHSjP9g7t8cz0i\/aVC3HEsdQD+gJkK7DgeSwIGh6z9I3ANzbmEgd+I7pysoUmaQfusiXN75TK1lzii3rMd3eh9rmlU7RyMWzbsSqrDCfSCfCH15LIa4BOS3ohcbTl2Ndo88XRvIqBaKVUfxYKAhyEcs0lV6OkmY7bVvXv8ziiQZkGsPzmJJqZOUBZaU9CFwKooij10gbDJrX3evMllTxZLVo9KhdjQUX9eey7zUc9KJbzeFojqfKpBrpL2QeQOydqYSnB8\/TOCt2bC0mfb0D6eD3JcLF3Wy8zry3PrycUhCQUBOTelUo9KoMz6Oc43brFc81C6UZCXgh1TSwS1\/jLGxYl23qZ+axNUqd479tBSyVtwE24HbsWQXjbm1VvR6+SO19hEmaNvqnirVIrbxTnnLJ9CkW3qta\/JXq+KV+aqJAgdVfk45ZH0rFCsxTPNCVTn0tTsoVwTFKY8rFvH37xt3SOPIx69vzh7odAndFCEGrKR+BvcNAJwYC\/ApfnZ4GfjyNOW8JMp9mIZeIwyfYCTpNxl3EoNc2PAI1nM1uPN63x1L1siKVgPz238t9u9GQ98+t7za6lfp\/52izrvx0znk8u9qTGknvXl3yHtklD3O\/ldjLyafdfjVvyN4orNsCwcPzUmIbpNnfFBOAoMU+0laVSMNKlqdcB9aswBzEtHmcNTT4ElqeUYUowF2b+rYECPbSoFzEtpwvVMBgOGtJgjIjbrmvJxigca4bFig3sc0+yvjgmRCrQUnqgoOfg5Lp0G6GJDGXPUKwEwYfOY2Jd3z62TZaWSE+0j4bXcjtIkv1HWiS2ayqNKh7PLa6jyOHSDtB0ygklW\/RT5M3e++sdJlUW+cc3jQr1+8PQx5SmI9BsKoRUfXh7h37wXo2RUdHdP2VudarNj4N+aIZXZHmhs\/OxZ\/+W2n3RpINvZWCxORDnC9QlNx\/zWbTM0DsL+MjW+FXlc2oi0f\/Bh8WU+\/Pf0HyL2iWJOlMKHrsG5CdwdwZ78wXotrylp+ouVpcYYcTn\/X95DlWUPNRHC9XYR7Wd\/OCcLIwZlXS15n3ssIghUBq\/FZnKo4u0xXAQSq+xJfKtoUZOx9a3LFKwlu0hvo8XLMJHRD2DttWokZJRBXty+fweajR\/1ZpUp57IC3qjGBoEMAYp1IYfAqC+htbCjncCLiuXkZKPDzWvbX41Mq4gH7oa\/33nY9x0nj4EBcT9bUkLJwhfmfKLuO6lV1HUTX93Oe+IDQVm0JRTX0onjSVPPqgN86HEst66uVKORKHYc3FpBRNndpUM2AuIQH\/ldl5tIu8I3Eg6IxdTpvwIm9zLckresL5a+BkbgL7kqi5vZ6+Px+13vRRgjoc+hCkjfBt2zQ4Mcww1wQu\/qqPDhqEZqBQxZ7vpgRVS25hdDorqWqCyc65kmGq2QOLOaoQrr5ooGTpWqcu4SzbBfWsXsGfAtOoGsgkZ27ZwBkUrOjcktNttLjAywxG2GXAU4aDU3qED+UaRmxa0UbhSDCEmmqZS007iIXF8ZTwXNBrpidwtvBR4AvSi7m6rvPyw3QDyBvIYaj\/Dkh8GgZJUmzgXfwWqsX82l6Kg7OMt+o521HpeFJKw0i4UIo+rooLP0SubnwGv6BDMV9qCwQbfcLQVxkXyR8LTgr8fGfL\/Ob2kLZteZe4MN9BEoEFzea5zEy5HL4SSQcZWFViF6rCXBNXRbYuFvbStS9himiizNRY6Zbb4ngtfybxac90aAeSkb8hwIODagDBXcqvS1\/PSzRcyeaWVwMHM9zZ0AKFs8ic9pEoeCcn0v3BN4y8w7BumrMPkGXOEjERJPz4BQ7ipa+UKhktu2VcpRiNkXDhkoJLFvlkRKbYFXgRq2ikQY6Q1\/bqF5KSNcRdTZO4ezH\/lC8cOmGAOlBaHTQah+S1h2CFuQ+h\/1kMlfZU9lzD2dVNXRYjxdYtcxUfp5DmtOTx+ErWDXLrswD17uZIDr\/iIvEBlawBAr5Qex9F07mgayee3kmf3iPmBCYZ40gp\/4YA0nrqh34Ph70fuu+OZ75NFOCT+gzIUgFI1f11\/dXx\/CsC4jAezQrOTonX1gCb1laswzGS41IXZSIYyEdf1PNjvrRKa2q0lyYZptIQj6VFTDGwhoUB9s1IVLWkQslP1poIC+WHXZF52pNkpqODyJ73GbFWkY872EDWOdiRZkPJTArTkvY9xG9FOVxicz5FqWihwTTgRfGNZ3BY1rOPBW23OXVlPZDwkRZCEJ8HIAm2B+1oNBIZ\/cUX\/VsLOiHdYnNotIq4nxsIMgylDx+6aWrQTXDSxsO2ZG2FMH9jSbq\/3PCYol8i6UgzH1A7tAp+PUHu\/\/XPImp0ujMkyk3+\/Ve83sxb5Xk0f9nJcWqOQX8AjSKtWTWecuVmS82i8WoR3hTMT89rz1Bwq\/06jSnz0fLSxME+yweQtow9i5gLIoxxJ1EdcIZYPR07ERrgPHu3SjslJOc+lya\/ZgNzXRcLj5+sy2zoc\/9y\/4Q3G1xKNUgZn+Iqr1s7tGKVnwX+IdJxEQG8ggxXYlYzjIWsolFKjUV+xNa6NysAzRwrafN5WM2yOWWkJMeIUT5fFPQpY5Dn8QA9owR1QAOTPBiAbJXQCvCdZ4tcGj8mFx+pRlJ76+b4yByU43Xy0naeO\/+SJ3rrR5NOiCnB8Ke6Zl5EgZBnEUnKkYF3s45czi6CcaTWtKVYfUajZOw2yyiYSm+HGr1wwYKObWnJ36CsW35l1UChyZCs5DdcehGYymKPZF9VTRYJW78\/tQSIJ7OpFT4SJUakD76GOo1F00TJAq7BQYCbP6XfnK2bBxX9ZDQ5Jy53QoFYmvBdy3jRl4EDT33MCjU9lZSP","iv":"83366ea463024d8b40e53d733a1090e0","s":"b07240b7a789f2d4"}