Mobile
July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
{"ct":"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","iv":"766e46fd7eebea996fc55bec56d860a6","s":"e4855cc6f8c89c8b"}
Share your thoughts. Click here