Mobile
July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
{"ct":"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","iv":"a1859fb69a4ac8cb59c307277bffd96a","s":"72fb72cc42ce9ec1"}
Share your thoughts. Click here