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July 23, 2014
Mulberry on WeChat
By Nancy Buckley
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
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","iv":"8c93e2a23431f6a36b50fe47750a3bcf",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