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Mulberry joins WeChat to interact with Chinese consumers

July 23, 2014

Mulberry on WeChat Mulberry on WeChat

 

By Nancy Buckley

British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.

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  1. Moncler stocks exclusives at new flagship in London
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. Samaritaine debuts festive ‘Winter Garden’ installations
  4. Estée Lauder Cos. opens Belgian biotech hub
  5. The 1916 Company recruits basketball player Tyrese Maxey
  6. Versace Eyewear campaign heralds style, self-expression
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Fortnum & Mason highlights heritage through expedition sponsorships
  10. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
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