Events/Causes
July 24, 2014
Audi used Ocular Rift virtual reality technology at Goodwood
By Joe McCarthy
Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
{"ct":"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","iv":"077a389f605e7a50d0284799cb8f3a44","s":"12a0a1a2b7a4f6dc"}
Share your thoughts. Click here