Events/Causes
July 24, 2014
Audi used Ocular Rift virtual reality technology at Goodwood
By Joe McCarthy
Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
{"ct":"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","iv":"318df1ea4125bbd2df0e4c58d7fa33e9","s":"ed4b3ae4c5d16fc4"}
Share your thoughts. Click here