Events/Causes
July 24, 2014
Audi used Ocular Rift virtual reality technology at Goodwood
By Joe McCarthy
Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.
{"ct":"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","iv":"b086e59d4aecafdc8f565a5f2f7e5169","s":"b9655fcfef9d0dad"}
Share your thoughts. Click here