Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.
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","iv":"0a53e44c2be20290a841ab37a928874e","s":"3b3ec6168632f33e"}