Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.
{"ct":"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","iv":"45a3a7d9e589d3a9b685a0a558918649","s":"927770dead454f1b"}