Columns
August 18, 2014
Darin Archer is head of product strategy and marketing for Adobe Commerce at Adobe
By a Luxury Daily columnist
{"ct":"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","iv":"9a27ab43e0f5650fd5876fb7806f2877","s":"ca41c53ed9be4a25"}
Share your thoughts. Click here