Columns
August 18, 2014
Darin Archer is head of product strategy and marketing for Adobe Commerce at Adobe
By a Luxury Daily columnist
{"ct":"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","iv":"0689169d74ba0c2931c4f9b30e4bb9cd","s":"2d4f1abc891abae2"}
Share your thoughts. Click here