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Internet

Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Video still from Maserati's Sound of Speed Video still from Maserati's Sound of Speed

 

By Sarah Jones

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Balenciaga makes holiday statement in new campaign
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
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Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht
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