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Armani expands reach of collection with live-streaming fashion show

January 13, 2011

 

By Elizabeth Zelesny

armani-live-185Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.

Consumers can watch the fashion show at http://live.armani.com. From a marketing perspective, Armani is able to reach more affluents via the live streaming, upping the chances for sales of the merchandise.

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