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Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’

January 13, 2026

Bottega Veneta released “Craft is Our Language” in May 2025, celebrating the 50th anniversary of its iconic Intrecciato leather weave. Image credit: Bottega Veneta

 

In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.

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