Mobile
September 30, 2014
Sì fragrance
By Nancy Buckley
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
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","iv":"067e7a624dc77c6ac09436b7c67ec569","s":"c57ae81b703524c4"}
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