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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Lexus "Life is Amazing" stobe lightman Lexus "Life is Amazing" strobe lightman

 

By Nancy Buckley

Toyota Corp.’s Lexus, in conjunction with Saatchi & Saatchi Fallon Tokyo, is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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  1. Fendi pays homage to artist with playful puppet fall campaign
  2. Dior, Rizzoli to release book on Lady Art project
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
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