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April 5, 2020
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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Lexus "Life is Amazing" stobe lightman Lexus "Life is Amazing" strobe lightman

 

By Nancy Buckley

Toyota Corp.’s Lexus, in conjunction with Saatchi & Saatchi Fallon Tokyo, is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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  1. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  2. Vacation destinations on the cusp of change are most desired
  3. 71pc of affluent parents opt to upgrade accommodations for family trips
  4. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  5. Alexander McQueen finds new way to engage fans with McQueenCreators
  6. With no trade shows, ramp up PR, content marketing and digital outreach
  7. Luxury brands are flocking to TikTok this year
  8. Here’s what we learned from COVID-19: China ad and PR leaders
  9. Four Seasons, Belmond lure homebound consumers with virtual events
  10. Luxury items are becoming a luxury in COVID-19 shutdown
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