Advertising
October 24, 2014
Lewis Hamilton's watch
By Nancy Buckley
Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"44821a6f54bfdc8040f7145778435c16","s":"ae278ebcdedbf59c"}
Share your thoughts. Click here