Advertising
October 24, 2014
Lewis Hamilton's watch
By Nancy Buckley
Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"f8e3108e0c1033bc4d5de5bab81b5271","s":"eb03cccb030dbf6c"}
Share your thoughts. Click here