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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

Versace's V-Race watch on Pinterest Versace's V-Race watch on Pinterest

 

By Jen King

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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  1. Gucci revisits archival looks in pre-fall campaign
  2. CFDA bans fur from New York Fashion Week
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Versace announces exit of Dario Vitale as creative director
  5. Buccellati brings retrospective show to Shanghai
  6. RH opens Detroit showroom
  7. The Macallan hosts exclusive residency at Rosewood Baha Mar
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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