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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

Versace's V-Race watch on Pinterest Versace's V-Race watch on Pinterest

 

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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