Research
November 10, 2014
Mercedes-Benz' build your own GLA Instagram effort
By Joe McCarthy
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
{"ct":"+8ePpoGbtdX+1PkQUeSYk0IIl4WeHLUPz\/BC3RTikoYWfFVdYdDoAVdyxsSsA51U8j\/I0KtLCnGJSoJ3isP92+UbbNuYNrFRoODJ3rJLr39rh11heWY7QU38\/\/ABh7WfkQKyJJ9wZLfvrSQz++dhEdM1C5mDLfF7FJ4bsw61ZtzUAm9+QlfKNvx9sRa4RZSFqQwCntHOqULTXm7IU8W5n8jmzYT\/m0oRdRsLENvdu0qVFtqCNIbkg5yo6HzZsDdxgyDsOSAEp496eCGkI+rF5L9tF08yNLQXM4hGlmIzpF7mZu3ehLd3gdxTdPcwBbCIZXoNFIjN5qqNgZJIfeOHru1TDZ7oEbg7YprJDqeQF0lbxSng7q+BB0pcQ8aRAfRt32wiYnXhGM658nELabjse++8Ktk5LXo9WVT2FKXnRrpC1BphtF0D62\/lrXhv5\/lmUqI4GipT8UgIJq3TIpaJ4zMQWswTaK54t80bIZmACp6KDtLIKjPIdCSJewioYtrKok9Z3AU2MNa\/SPVZ\/dWMErmA7ynXT+eoHNRe7NvrZzCN83ZRrVJKOIB09v9IRjegzzxlmUPkWJvOg8BzUfjBugoI4Lw5vInneI3tqGXzPI10w1\/o5A5iu31smEiOsCAcmD1GW4EMjEEng2IqwP3XiHA\/h4MNkPg8otTWYKWjttEHMh3hAspOGDbI8gaBM6OvzIRVeWywiqDsYaTldh8F+JOjiyvHGIcsRn4VPdabZW08CJzm\/ZPgJSv8PaEMHQPvyRP6ywEc\/Ohm3XcYi0\/75nK20LxGJ+Xr9rdk3650oPscux01Msu9DcaUQNFWGiIj7+mT6j5eZsAMG3WLKFTYHdZJMWBvz4rkPR7u1CzMHS66hALrnENcRrunbmXH4CqLLvKuOgz1koBhptLGm\/WCXM+dohGyNwb64IMdCSn16zSWiOowznzyTZPr0pxWAWx2GXH6Y\/JpxqTW1AYWWu\/0ILjrjdbA4Q3Tx65sYLW3cOTkfaoEfLJ9BjausnFKvu9aY7Ta8jguRxGdnw2iIKkpbidw8Z71CKuYkg+kcT655C2eMHwvPEqFIUw33vIF6vy9eDnhH2P+5lABs63UuVaj3uESEigXKjNstqxW\/Qc\/\/ayKGR2NihLeJyg6ch4FHKoXKYUNpGBJ\/EnMrYcLvQVdqUa0Wv3fztO7Ro4jwONHpQjlNImLOFrjdCQcdGfgm2HGc4adyT6EEG0u0a1taAQpQunQ+Ky8uu2RmzuedUi693kLHwP8NVRoySc5hOEmuuwZ1cCB7fv\/zlzojx3x6KXgHsu9Zez4LTf4GLDy0Pu1tRXfiFEFi9gj8CD6AZ\/Mc+Qgy1zMibHMpjehUdVEjad0y43\/wYJeELK3Z2OodBSes7Iu0mjuOAylEJiYWwzPON3hrHW1K2qR5RpEpMYEOxGLMwlVuOmD0LakUpJkTwP9fqysSHwUJBcI9Qo6t5OoFrQxU4t5jKFcIWbs7AxXczFmkbOICQB6mWUlb8G66OKezpwcbUVPcrSUWWu0V9ZdJfTM8RuD81dlzS3SGtj8UaoilZAV6ByiFE6CU5MiP2Nfuns6qtPRLDRK0gaBM+5Ct6YtzLG07Wk3Io42josb3nUju4ecy8dMOK4ppm6GP\/HtUqJzODXdfcE+js4J5Mj07aSCKsz\/jvcd72JVERFBGCrOhwR9da+VsAcRyjMxWpKDh9zrJiCGYAc3kHCwYCr8xik5IwzJIJDd2qiXbtUf2KZX7Q\/z0TRjelPZCI81Cwcp+fXLHhp6aLXbF92U0H5H5jkaGukSq7J3288XES5oBFBUj5tFuJGrCx7uasRkR1ZS0XG9kd2cgEHV5CbBcp4bYaNqqUR+TNfiL4ccWPcImVCAmqfpqu19DxrMQN+SaDMjiQsuQfm4aaYp25c3VXEAQ1OUqEKDd5dZXgRriIhIOUgjm+kkkUmlWfdGzjeLg51Bd8I+z+YnsQ+XkCXnz1JW1EoH6gur3j4+DJIOhY2\/rCYcz4FgHXH\/+Xtki6yWsvb9rtTgjTUdPdA1\/qocrGppQyppwunqM3EJyCcGysFSSviKiKMd5hW9DGzLgsCxI2FrIOw\/i2GkIWsVSr9roTmt8nr9uCsqHV+oAxyMpAJrIWfmpNooul3FtWtamgnEwmsFxN1AoBCX036H4\/1yhPGCdy4q\/jwszdjd4fZ1czODAny\/ocGpC+6V8ZOgbfO34u6SaAFKK0xjOGRjOS9xq5dVnSJa1khnRmO\/SnlllTHEtuDOKk2mSHsDPshBrjqaH1Pb+AwuFA1iU5tbAC3oWsMbofhfBzRxji5oKUhzd5eTLfzEntR9gBQ36uHgT4foymadTB8Qg\/NcRyITXKewqk7n+ByvSRpm+JSUveZhgPeLatg4BuU7vM2SclJZIhsyxjX\/32bH3GOL5A4oeOMuYQPSpcveWSMFmFknhDmoV\/XOvTMNpY0BQOlg0ELDgPbArQAmSNWGJFSGdWolknvvbuwLm2y02JJfpEXd7g7j0tDEK1YG\/0EDL\/6SUJWYHnP0fD9EH2yAqgC1goPaPeVzcxiy3+59gC6ZS9EF0Bt9P7bfNz6Dh4zbBcE0uYc24KTHRMKZzhQ9K\/UpmnIdOj2BAa1IlWrOSMdTxNpdgTWRXrzUu8CY8jls9Ck+lHF\/MDfgRqGNm38F\/D\/XfdEdJoVBAtS47EnHdf+gs9A4+UGjBnvSTVK7Ut\/W2A3l5qfQWCCXt+90sEpw8JgMFjTuoHAegM3niLqhFgW8Q\/tfmr1R06tXgh\/TDULluvqytaYD2ni3KUI4hDMa2z7cF\/dTdKBRBlJWn45wYBJzpb\/aHbtXinbqN3nQIUX9tAMdETUyLpZsw8XvlJR7GYUYH6dVz7YFMpFX5vnk77WuNG1led0UFuOOy\/NSgYJmbPuyFCbfpPDlL3wHBmKW7oBTBaq9Q\/TPuvl6sv1+vCYRSL48D3VpKi5kfRXEmqiFv4C+1os4vcxwRZKoVMRInf3CtQ18aqUd2JCuAgFgEc03uGiDT4GGKHCOhlmRwin4SoQJmInpuT4ehPf4BHOcNsl5Nymmdr5soXAMIwLHatw7jQr2cDVOOPEHGeuhBZr0E6+iCl42qbAOw1FkueZI+OwMl2bM8cwBl0\/U07ls1FinIyZQnUYdsvV6252I0wuK4iRxTPuQpBSg\/3jl5ZojMthjrWNP9IJFHjFCuKsYDTMQZnrWTPg7K+KVas1N9CAt30GF\/QUJUEQKPpC3SHLWaZI5EsJsOUaLkHj0lgW7Zbwfyn47OdhLgVu3i1QVop0JSZxS9pjR7GzGrVW\/llCa6cvbDqur9OrfwzBDyaJx9reaxLSnPgmHofJo7qZ3cVZ25M6tljv\/mcPSq2yg1KoGjkYpUscssjJHxEas05eSPxr5Evj1v5zqnwO6Q\/i6rRkDOqaXQxLf\/MmJFI0OJ8kfr8vMMULcmJhOHsC\/F6Me5+vbe58hxxiSDK2WbdE0bJIX\/RcLzrZupvGZhvndefKSMBX8ZkCQky0OX2Y38tNFagQs0i50UUNo3Ho3DoygdX4oz3YXPwVLhbNT327opQieunBTkIkYiKXUhwaNi1IQn19drujxpYrjjrPIKnGg9aVUMogkW+MfYEu0K4y8pJk5ZfFESb9Qq1kUILGSixJUziKkvVs4jifXHH1g90LUAJPACiZLnL5qrW9nlSQUx6yEhPYdnu8eY9td4weimugeLZcu2d4vSQ0+YGTz68jzG3EbJjbmDAyLtkYU8Cy3fKBnwP600n2mSw1M2qyykjQ5C2bUrE7PWCTBmThc1eCnT9qzp8niEjVtYODRuSe0l0AMdfRSp3cjCyZ4umifNsv4fyO6o7Dqxoyi\/eFXWyJzR9QUR5zmNZMp6yHX4WWfx6l77oabFqbtf5foPqD8X44rsM8LSO76W6XNE05EjQOGutpu4ZyMC3Cjm+LTe2btxbKpqz7I8VAr6439CK9TMlsH9OfhMdutQisIKRbU9Cj8cxQ7PsyAWBmZzKp8AoadUDuxsQO7igFn\/FPJUE9q6kQ1XS09r8DybgOb2Nz2+7czVz3flEYEfDeMiiD6JvM6c67q78qht1SF7Kt3K9zwU3nmYOgYxLNWb\/nw8PYfRic4sDTUnf9HAgGCvHena9pCTjf5vFkXXxIYSdQegLVEN4cbNKTPB9CrTjVB80yorPRUVur8PAuD+3TwOFBc1xYjOyQZjKR9MgsiGepBA+wLpBcL5bVx16KwcNjOfK3TwpxJ76g3n+8B\/zLWJflMJtQZppRj4BbgMN6\/Rc4PnfBjH+1JHjDMDxna9lQ+xGtC1Sth5xokKZ3SrQYAZSRE9K1xMl2OzxetOZuupqj4gulI80Lef1Z\/2VkKp7AS\/w+2nJY2Z1t6EVTCRKJiHhjU\/moDdRMc1PB4AK9n4Ba0QPAm6tqQ0Ah6FAHATr5IcFUlw8OruCwXuUwZSYD6thRskfL74EytPYXSx6qQTFu2TdkzXJdtPXNtf4zAlurE5tzIAOEDGmUPYzcw47GdsmW7Aiu6NQNYqFZlZLBVVtxnpQ8zgNU0hjv3nJgJxWC2AwWNa5oVrrH++CUCcGvaipsnQpk4raMkIBrsX\/Ux0JpsxFk3OdghPPG5dpjl6TCyl9cYfq5RpxVHL5+owX1bCqxZLITf9BpGx8zyTzLyg5FnPWM6cnUNJQk7Tk2N5m6ESmWsIt7BrzrgV\/8PNkHjGcDIsrxT9rr8ukU1D3gXS2hqq7B4hXFXwWhOepsuFI1L9LlqNtAUonSZTfFTYyDJL5RE5Nmvh7f1S1ZBxkZRATfNXa2\/cuWio8Zk\/VTXu3Do15d04vqWAkPG8e9iQaWRTbRIIP4ceZsYWUmRZk\/zL2eSzvwGeDceNpcw5ojdapkqlmdrD0lurvyu3kFiV5woLlMgG1gF7oNBuqGaXXP3VzGS\/ucTR0Zx8Uh7Y+RYFswFwfAwT7NTTSiNBHzocwaLz1aTJI7zLOiqdoAGsCxh+kbxRgNE7J0LXI\/KB0OFz\/9Wp2yFCri1BYz8EdDv88tNcxY6OfOPjtLccVKEcdZi6KePcaFoirAWLwtQ85iMtlJwBHH9y31qZiNqnSLyPwXdR7XYHye04nOkBIy+a9gJrcM\/nWmynYhjBW+Ox77hzaoUc5hMECXIEFFASKFBIdORhnrZ+bIAlZL4t+OkfT0FMfomyh3si\/rP\/QLgcPNhZwzlz3k12PNs2OescP\/pPJR8m6f3krXHLLD5\/U3KDvLNTdoV33iy6JeLksAPxEFp8cOIoujQIblmbOxMzBHEhbcZIZfzz5uhGIAxepCmg54pub\/rz5a3uhwG5QGuKXebAG3OGEdy4tkFIJZsOAqDx+ng5iIryL+2aQQ9xmMTGxNgLR29Ap1hLQwwkdGdR2i2Mt19oKfPNk3CS4UFgsNLaT5F2CVd9jvHu04A+bnCNZNIjSqlnP8MkUJco2em6g1+XuCcqMhSfwizpuRSoSX7ayDge72gC9sv2luz3CaDkrvCQTpy8yKM08UzCEL8SjWBb6sqf43QxuOOPjB9H1hi4B9Ysyobmzrft4qO8LDpE3hqw5UxeCJpExL+GtbMp0+PUQ\/PGSN6SJFkD+r3aXq933Y+IxGX1XtxBkhOfXFIxqzNLug0GSYfWffxv2cJ18Hqw6OsqK6ag7E8nUiOW3iX4yN94OLNLW7R4VldxyCnrTFhY6\/kmv2eh7YMFGxXE1yZnC95YQLzMoZIPsj6c7G5JSclimbHGj24kFxboonfIsl7HkC+pua3UXv0hRswSUAtkIcmRj6dC0rOimxnzkxIIqaUJzMCoxnIg\/EwucehpbO+t1Mtnsz1+z1UOW49WVz6UXVgokVxQy7OMJLi3q8j7ryM0p71s2J21Sz46e6v1ng\/HBDgGdZHwkxCG80UTNlBle4LYq0tMg2Np\/x3rOYNnMTEDkfKRnyqblV9b3MublneIHeAH2H4XoUZLKMnBsc\/fZ02\/2u1LkjgxyJNmCw\/76xmUMk9d\/5K+NtfStg3LTDZPJHrLhR02x0J7hYsDXJwCtc0vT8RhRa5C5R1MbvdwMyyFsDPok3isaBqMA8DN7stm1y1+I3fuketDKr8l6w5kChVESI3Ilha6L\/I7PulGgzpZT\/Xq7NetO4am8mubEzsC4KzO+0diibdKfrq\/WAX6VXOXA\/P68F9U3ikYKvnQWx\/Qjv0gVBtPPps+ERdJlWuJKSsEqbH81JEj27XMUx8K+p6Ed+\/N820\/4zF4290KOHlDPzuu7hwz0j1vNIvcLTSxDblD1yU2oTYeRsv0o8oS93F3lW6L6QRrg==","iv":"2bc40954db5a4d429d0b5872b1a49dc1","s":"005fa8df7fdc5121"}
Share your thoughts. Click here