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Events/Causes

Selfridges looks to older generations to revamp campaign

November 24, 2014

Exterior of Selfridges' London flagship Exterior of Selfridges' London flagship

 

By Nancy Buckley

British department store Selfridges is weaving a different tale this January with a spin on its usual “Bright Young Things” campaign by removing the age limit and welcoming talents of an older generation.

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