Columns
December 8, 2014
Guillaume Lelait is general manager of mobile advertising agency Fetch
By a Luxury Daily columnist
{"ct":"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","iv":"627317cfaf6a838e1f72f4a74c331fa2","s":"ce760c0ee7fba03a"}
Share your thoughts. Click here