Columns
December 15, 2014
Dana Drissel is senior director of marketing at Kaon Interactive
By a Luxury Daily columnist
{"ct":"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","iv":"3b9e93a8cfbce077561a0ded357902ba","s":"c26cc58a38b69134"}
Share your thoughts. Click here