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Jan. 24, 2026
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Research

Gucci, Ralph Lauren are 2014 digital geniuses: L2

December 16, 2014

Gucci campaign image for its Jackie bag featuring Kate Moss Gucci campaign image for its Jackie bag featuring Kate Moss

 

By Sarah Jones

While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.

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  1. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  4. ‘Americana Chic’ on the rise: 1stDibs
  5. Caroline Fiot begins Cellar Master role at Ruinart
  6. Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
  7. Acqua di Parma returns home for anniversary
  8. CTG Duty Free acquires DFS business in Greater China
  9. Miu Miu’s ‘On Cloud Nine’ features spring/summer 2026 collection
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