Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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YDgzldDRsEiPmWYgboGaYbxp3rBy\/Ni2G7747gaMI3BIwRcoWCpKvul\/cMfr+SAxpF80ZeAYNHlDEQDVhJDLupF5cX2DEt5kwQR8iccRKk5VN80PmuoCIL6AzR\/N1B1uhQDs3v98xwYr0G46+P68qVdcTtF00JvNol14GWugC\/m70grz5CLatN0hXKqvT60hOjBbdooKaly\/aRUhg7\/HHxzNbUHzg\/N0cmu6Mg5enVoRYf01b1OEXkugS57Lbv1taJZ+XWOqw0g5OHSF1jqwZyM0XfOU8l3C+RpjXU\/+m7FiSwtfIPH5afK08TLUX\/1a9ihE9Nkz4kwG5f9sldWyqZY5spR8KhI4F9gpMTS18TtKfvn1rwpVe98\/xbRnvTWHkn\/fMclSnzKfzWmET73qbqo5TZxdEE1gcxSkHkeXMOFxZOMbCp9doy2lMwM+kf72gJkxTTmBbhQ\/gDUnIpZ2EeqqFFreMiy54tlybxXiFz+mA2I2if0OarVNQRZ2z0vfBm6lTMK2Qx93cJM9qxYiiSWczuOioaLr58EIbivIdSM\/4u137Mo2IlZNRNXF0aYs7RxRXHi1VavjGs99fHJsrp4spgGcpz7xwNwel+wYbky9HAZ4m9M2OQ6hAQrz+8WWeTLRLcKEj9eho7vBLjc0gKyWDPbKy3+Pg56i\/SqhPjjMTaZdECK76GSZEv0pMvoHBZ1jzlZpybmPIaIpoyMDwnWrm89iYUlXkJdMdsq\/I+WVmS7NFQvJNGyAA2P4iLtiWIEMAR18x7Xy0ZN8eNUgPm3C+c0HA4ny9LQe6V+1t9Pz4Yle2fPzsVCWxbZRjA3bzmtbCRO37SbqSGYIbvO4z6wx62z226rbd0XUDiHuz1Hz4qBYMv6Wt3Pessz\/QAPERMTf0cVsFVn6GKc6Da4ST\/yDOeTxS3Z9WDSdXEvKCWv5KPzi4mjsqf3vhfXrce6XsG52KTFPXfxHznise52BFHH6kFgks25ZXXaOhqoBQaYoU\/QhTPGlcAjs7noPe4j6NoC2eHH0OVtQYjMev4x213x59fpU0GTgfK2Z0q+FkZcJisGMTyRIayAo\/DuvSbRN\/XiI0DbxOWK6Wsm5rBFSSLo1diVq1aJh0ZQNHJvfRcKoJZcRdr78BQ7gWKTeg1I8nL6Sdkdq6FYXlrcdOIlRmiLTGDu4Im0ZZ9Pxlavm8aQleLZdU1w57Ka3muiUGtszfBm2d6xictW3BRhhHpuT6M5Ft0DKaTT8gW9u5LKO6qUI+OS3BhiUrjELgc54YAqTRlPwiqBWHVb9c6u+OhlWEAJT3WPN+OOOwkb86Nxj8k4qWoxXubnoN7+Ymbtww6573SMWymqVt4gtiFwoHHJ9qzMbr\/z1r\/rAOepHN7bingEnWMa7mDVJdLZ8a3L+uwn9P\/w8R\/NszjAf2Zdo6m0onV2jo2jP1kZE+Y1xImyf5zDsjJB4CuUdPWEMrbEZJAc4F9IoZvJOlGS\/gu3xnY8bkvzTrhOiHOHQnkQ\/C5jlUEJhmMGlP07GCrZVfQbetMUxS11x29KjUpkzt0VlKVKYJJdxxYofv9ZNfmhSCEa3EYEOeSLSjLmxMZxah2b3to0xeJy4yy9Gb6UWKvxsJKOP7LuJp2\/TGQDiOylqHCddG7TkBL8VYH7wal16uKL7yZGJFgtl2RkyTNhzIoocmrq3Nc1+xvtjNQIAX3QYBW76MgQaXJ83qn5W2VA10WTmWGNVY4+4tIAdmZAh+UPN5Mi5fgscwmw==","iv":"ce3f160c8d18a450c67ffe1f2616fbc4","s":"7b26961063dbbf06"}