Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"dc1e9d5a888f89be3e09746bd9a13af3","s":"12d4730c0a686e96"}