Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"8279fdeb4abc830b9f8fd7391f1c0442","s":"34c59cbeb4929131"}