Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"5bd2f959fa46ff6e5a04eb179cbad8c5","s":"987181de4f0f9abb"}