Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
{"ct":"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","iv":"2a8657c5e43847e48c2ba09a584cc5ec","s":"4ebe7c70518857c8"}
Share your thoughts. Click here