Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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TnXaCKq8RGjMFhEwZHo5x3u5ekYSykhha60VKxu+IcNBMa9+cdcZTg29\/tk0HMImx6ZnIB2XqEc\/upxJgqBDRJHN0S\/oUD90GYzz0pz+V3o\/UJ4d\/CSuy2VuaVH9fI54mUr\/bKhsITuOB8Bb4OeAbsQuKJQpXliL\/h\/JGcFRVOQN9O0yi03IYMbc6RYr7tPtLF8R4qn6nKJhBXkM5xVm2anLxz7pv4C29YZN8xuWB06V4oOxyiGd0SpBopLXkeYiA\/G8tPzaVOUp53ucKrdc8CUOf\/+Y005ntGDicqBNwqbFlb6\/Ivzm3fe3p7Aik5OpJ5y5y28OLYRvuAAr6s26f9MWSJ5pVEt2uuUg6VbLQn0NQS2VbswxzOlcMJwHBhxB5WI6+aIqOqSIBAoCrjExN3gLu7W\/6qWNpQjanBIRW2HpIGcOfdWBhmgZ57SdxrRABgzYF0aYq9Ihw4Y2mbYI5No1H63HGT6j5TQFsLlUkc7q4REjd+xs4qj6e6z13xfiaCuuVLpumBGulPx4CRxY+crwrRbld5Ntxc2R0sCYb4ZjYAREVcKIoMlmqr+K+vCvlSFZKLyANWJT+Ra9Pdr149cD6ApJltO470ypaR0mpqSduFinsV1fI1GbhD38BbQ2YMRa6iDvvguObdoWFWUjzYHjHONT0ZU+bzvKBsuDNqJM0xeTIckpSwKMYpvQ+l8PTyxbpLl9aYHikhihs1907F5goC7NVOP\/F0bHxwkzBrD3kRUDEIhu5HG7ib\/g5muY+8bMD3YQXKuC2hM74hYx36wFyGQK8JC3LJmDdYt4qrDKN0v\/eQBqtbaDB\/C48BSSluhUjMwYfFCdOs02rj8hHmOStdHpX4ZKj90UQ8xqDuZX1zKkllkk90IQy4XHbVXhWS3+nsqUqHyAkc7xuyeVYDqenPK4qgYIzSkUuYXFMyxeitzWJccrZje5BAvMXTsXoPxIMDhmOZEDes8aiOHLJmn6WoMcnG7Cs4vHhZamIDXfxo1Prnt+TZZWyfO3CyOqnRKzVlzf1gEtPZ0oDPin5MXKC9U\/8YkEf7K3KPMag0Yl5g4OFZxShs+uBA5j+tSGRKmUYpgIalDCSJTxio7nJ5xk93X24hfvhdPFC5XzOj7jxHuoZUfzqrc85teD\/Prv3vmCI2SXM9G9ykA3u88RayHZUE7M3heIKrRmAVqdWRNHVU1twfYrjboSXDNne1NQxiii1whdDD750QbDoxZ7eoAn1pMYE5e0qdUfdfxcH92Qn3ZjzPGVfzzNZVD9Uw+05mtsWXFRd2GH+RuVDuTjxsFYmXtJflw7QPoN4845AzTgNFd93l3mkQIOGcYxOkmP\/kYTmRQ37KNC5sdpj0SQn6jJVqECkqL8pev+qI1JpJsXwvXvCWU7MvcYUt\/Mf+G4Pq5fTjimzEzL9e5XGDN2jdLzqFYeQZgshtO7wpfoeJyHNmPUt0gFwl9p8wVg8Nrsn0HdIZ4lbBcMQ1vHaZCSBi2oXE5jITej5\/Zk3DqG4kCT\/aTd5hCUKnDLCOyNrhjYsdyPCThG\/TIJsHrWJi9HZJYZT0T+FlywKrZoDs+wQuUrmGHrkphSekfNIWOjcyBojweA6nJgi5jjLUEbpHuBdWw75tGjuTu3g6tPJlcnvINE21X4pvMuLfLTjMnKu6M4pj\/Tlc6ICh\/ASqNCjWAyGk8toLrCKyAoEwVYsAp4PeuFP8JnRgtN1Tc0O\/NEMoUQhXdLXOUdcOBFvvTdftbwWwpJyrFK5oWoR+y\/4x8gN7uKl6Uvj4n9gRG+0RF8iRj+qZW15D\/Z2siuxkiN\/efZl5UNoqk2oY2rPk1SzcnEz\/tbpnfzlGKAcn6P8K\/NG6eXNAJyGtcD\/feX4HylvXx107STdvou9e631mrGLsHxjkVZ+nJppJk56rRrikzYp2W1tRc4ZFb+VSmKTDP+dB\/bIyKVbzujs7Qmtycg34Qb\/7mLzadBtru+aen91Rdup+\/7Q4wLKPR9wqKX4LpvHR0xTyNV15ZU7gbhuvjqrAXvkI5bdSwVG3TsvPhxIrgzhcgMmjHj\/v2VNm9ibD0mNRQOdkW\/swYdQTLBImsQVm1OQ8qUYSN2JbQbrsrInsg\/aQ0C5+jV+hanUkhsPkpKbhY5umc1EDbBTlCyxSYKhRupmUnazaQcCm7ExZBEIVPWVpBeUpxljnE40NgPXsV7LmEYQjYqjakg4K\/01u\/JrPjR\/v1KgEDd+v3TAIlZyXtidx0HljNNDvPLgQiomRqpj+IPowi33b8KXkQZ+\/dKn1oiDIjG8WYOpGCt3y2058NwMqSk6ZlOizVsPYc\/UOmlZT\/2lG59BsMtAcc74Fx3rMh6Nb+mxasfbOZtysiZFiD+z+K7mqPqV1Ox697XZIU4T\/+QGv2Dy4Bfx4WgsS3nPFhzJLDlx2Jv56T+onT6PBZovDKk\/ZFuwas5MfVJUhlHcs4RiaMuVpkwrBkoIMJNGaW9M8j0dQ5eJztYESt69\/FOHttFGdjWORB2XCFzieUtXarnagq4t+H0DmP4TU+8Ppo+xvm55fLKUcWxVJ4PMaDokwsWvm2RNZJ3h\/qVJexWYzUMXFcfJQGeVLcU9vDnZ28QhwihjpnskPL5rQbxGrfyaCB9SWFQ9wqBBwiD1og0upZBxlVkXewRDwpAnwqm4Di\/5RPIc5ZJ0+wImmz76DNthduljAHogSOGCZkbNNZrVqYxKcyCDqkuD3zChNMdmUXMP\/FrtUZgElrILmti3sv2\/M3kOPqzDMFVO1OMqg2kit1RhNtJ7VI15I+i+RXcprI1y36afy80T9fN+3SdvHKP\/B1B2b0yDIk+5aT+oaYN93uj8GA2dqQX5fig5QIpli0YN7GMC0FFBHTBXMr3mOtY2rv2YHrZd\/o7WqszVz+rgzMjZxJEkyMIeCENj7oE2u12dlrjCKc5K7AMU4dA\/Rwiyem+8IgZgYvxX891ESn\/pc5qSgs8QXFc0HU7ixeOSOdC6\/WtXglJJcGZCR9S4vXdzGzVPCqeSn6uGxpkxssebqrF75Av7h4aESXxu\/DS0y61jCnzruJFrhd4gJH5+VOI\/m0UWU23ub4o4JP0PLKDzgCtn8wGH+bDZPjU7+VZDssWLl+qlkaiyS15hcRXVvP6ikagKRkY4dEHTgPVtN9ETuzChZ2T47seLM9buG68KBU2Dw7W3Dx2Z1iZFmOQ2ERilS2FV\/gYFBkA6Mnpf9viw4UR96BOb2DI\/MFU9YAnlO7HqYa+VFXoafGIl22I2AGlPuJH6stra\/EkC\/sg2eMzlIgsqyKnCWEpbUXz225zT\/V3F\/L0xkkWRgPryGRbuNQ8yFWu66GLsYFCklkrZQpRRp3b\/PoYkp64OoeK52UoIU+dw1V\/WuSEDPk23p6tYko0vQga0ZSC+7angk9\/WJWUW8katZRpL4g8HPXh\/al5U\/GucDuVTtK5N6hAsF7+DAsOtJzT2rXsKEcg7NQ7gZ3MPYEIEuxwLjC1Llb33r1a5DpH9xyLAhQSiWfeRmPH\/l1SsfdJtgO6tbgCDldWR1GhtQvkeTlNCEopdiS2NF5YVuPeNw9CDsm3GCqLDUgIoO44Ju6N6ZvihR5gAksQYwjZYjvzFosvQaOm5wHHeTOWvfUP4WVNq+++fMGYhwXzbRpeTLBzU1iosNvmgE+gvD8t3ceNTWq7scoj3TtZ7UcDJZGgBSv9JXdCo68az18+5+Sj6fuN1Tf3perabXAhQGJRJkVpd71NS10fiQQTDWNlPLrVpmfTBaxoWTl\/KYfWxctfSa5HnG7\/a3RrTKwkS9JboQvUXKl0hWkerqdJihdNWj7rFK7CmABW1POdemaN0QOVPrd8hcCD1Y2SbwWyT1zXvBd7gdtZypjuJfS2UJbSBEQTVDborPwhLLidAtKgkjX+aD2E+NnppNoOklA7XOYu0xVzJ+WuAH1YYvS3heMbNFnrFemq4KZyuoEEqBCWuHZlAYKELnovu2pHk0yrv6ejgmbnuqQ0Q6qGN6fZL4mSrPjcYiH8Hm8t+JqjhmrXxQ\/tk2foFn8RRS7SCN4jEE72xw==","iv":"b05f6e8ca97290f804ae0cf2b953cd65","s":"aa4f42a16a090235"}
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