Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"05f905a33dd4603db51f36f887063b30","s":"28cf0c9bc5ff15a9"}
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