Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"336690d77305a0577a9a2ebfb9de3ee2","s":"14b0bc7e215ca86c"}
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