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Dec. 9, 2021
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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Seamless online shopping propels sales beyond holidays: Coresight
  4. Audi propels Santa into the future with electric sleigh
  5. Bentley apprentices save the holiday through sustainability
  6. Day’s wrap: Burberry, McLaren, Sotheby’s, Capri Holdings and Vacheron Constantin
  7. Sotheby’s, Net-A-Porter partner for New York Luxury Week
  8. Technology is paramount to reaching the next generation: report
  9. Burberry enters rental game with My Wardrobe HQ
  10. McLaren challenges the wind with racing campaign
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