World’s leading luxury business publication
July 23, 2017
  1. Top 10 luxury retail efforts of H1
  2. Chanel dominates luxury sector in China for brand relevance
  3. Fortnum & Mason to host John Bellany retrospective
  4. Louis Vuitton launches Chinese ecommerce site
  5. Coco Chanel Mademoiselle ad campaign begins filming in Paris
  6. Supply chain complexity stokes worry among automakers: report
  7. What luxury brands retain the most value over time?
  8. Galeries Lafayette harps on service, comfort for Asian welcome center
  9. How luxury is the millennial’s unlikely weapon to fight social inequality
  10. Sephora to launch 5 products from crowdsourced beauty brand Volition
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Top 10 luxury retail efforts of H1
  2. Chanel dominates luxury sector in China for brand relevance
  3. Fortnum & Mason to host John Bellany retrospective
  4. Louis Vuitton launches Chinese ecommerce site
  5. Coco Chanel Mademoiselle ad campaign begins filming in Paris
  6. Supply chain complexity stokes worry among automakers: report
  7. What luxury brands retain the most value over time?
  8. Galeries Lafayette harps on service, comfort for Asian welcome center
  9. How luxury is the millennial’s unlikely weapon to fight social inequality
  10. Sephora to launch 5 products from crowdsourced beauty brand Volition
VIDEOS
More Videos

MORE IN Internet
The Internet – Luxury Memo special report
Audi brings new meaning to “sideline access”
Furla looks to community to design its next bag
Berluti eases into ecommerce with select approach
Phillips reaches out to new collectors with accessible auction
Roger Moore, Micoley.com offer luxury properties to highest bidder



RECENT ARTICLES
Fortnum & Mason to host John Bellany retrospective
Hermès’ positive H1 2017 momentum driven by Mainland China
Rolls-Royce embraces consumers’ lifestyle for Mediterranean holiday

Louis Vuitton launches Chinese ecommerce site
Lexus plays sidekick in latest Marvel film
NetJets offers flights from the Hamptons to summer camps for family visits