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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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  1. Ferragamo, NYFW, Emirates and Giorgio Armani - News briefs
  2. Bleu de Chanel dives deep with new campaign
  3. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  4. Audi allows Snapchat users to unlock their own vehicle
  5. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  6. Facebook's head of luxury on interactivity, AR and VR
  7. New calendared approach to customer engagement
  8. Jean-Claude Biver steps down as head of LVMH watch division
  9. La Mer takes daring approach for mask marketing
  10. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
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