Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"4be9160dfef982728fef02554c418db7","s":"a530f344864994a4"}
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