Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"0070ce4453391d2a1c38d225d20058a8","s":"eb46e70287c88936"}
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