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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Estée Lauder's Classic Parfums collection Estée Lauder's Classic Parfums collection

 

By Jen King

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
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