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April 19, 2024
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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Estée Lauder's Classic Parfums collection Estée Lauder's Classic Parfums collection

 

By Jen King

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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  1. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  2. Audemars Piguet collaborates with American singer John Mayer
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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