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Johnnie Walker Blue Label embraces mobile integration with smart bottle concept

March 6, 2015

Johnnie Walker smart bottle prototype Johnnie Walker smart bottle prototype

 

By Jen King

Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
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  9. Dior, Rizzoli to release book on Lady Art project
  10. Matches plots second act under new ownership
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